In case you forgot or never heard, nearly three years ago, a merry prankster left a rambling, sometimes scathing, often times amusing 17-minute-long voicemail for Big Spaceship CEO, Michael Lebowitz. At the time, it was intriguing enough that Lebowitz himself posted about it on his blog. Well, not sure if one Sam Hyde is the man behind the infamous VM, but whatever the case, the Brooklyn-based comedian and his Million Dollar Extreme crew have reposted the diatribe, which as you’ll hear is supposed to come from Lebowitz’s conscience. Though it was originally sent in 2010, the messages within, which promote Big Spaceship as “Chuck E. Cheese for people in their early 30s who wish they were in their late 20s” and a shop where folks are “programming Flash games” and “dropping bomb ass tweets,” don’t seem too dated. Whatever the reason for resurrecting the beast, it’s a decent lunchtime listen, though headphones are strongly recommended.
Posts Tagged ‘Michael Lebowitz’
-Merkle hired Razorfish vet Patrick Hounsell as its first chief digital officer.
-McKinney promoted Jim Russell to partner/chief innovation officer.
-Big Spaceship boss Michael Lebowitz was named the new chair of the IAB Agency Advisory Board.
-David&Goliath added Saatchi & Saatchi Australia alum Eron Broughton as ACD on Kia and Carl’s Jr.
-Just so we’re clear, Chipotle is not McDonalds’ bitch. link
-McCann NY and Elastic teamed up for a new Nestle Waters campaign (above).
-Amsterdam agency THEY believe a brief can be tweeted. link
-Where did Facebook’s identity go? link
-The “I (Heart) New York” brand expands into the bottled water industry. link
-Former The1stMovement partner/president Ann Van Orsdel has joined Colorado’s Vladimir Jones as VP of business development.
-Americans sure do love their social networks and blogs. link
-Why isn’t Apple putting its $76 billion in cash to work? link
A quick Google search just got a little more interesting thanks to a new project from Google Creative Lab and Brooklyn digital shop, Big Spaceship. Entitled “What Do You Love?,” the contextual online effort lets you type in a keyword then watch as search results pop up from 21 Google products including forums, maps, blog searches, etc. Says Big Spaceship founder/CEO Michael Lebowitz in a statement, “What Do You Love? is part of an ongoing relationship related to innovation and communication that brings more value and meaning to a product many of us use daily.” Typing “hamburgers” was recommended but we just went and indulged our own vanity by entering “agencyspy.” Give it a go with yours.
Big Spaceship director of strategy, Ivan Askwith, has left the Brooklyn-based digital shop for a position (head of digital media is what they’re saying) at Lucasfilm (a BS client, actually). Askwith had spent three-and-a-half years at BS, moving up the ranks from senior strategist to his aforementioned post. For now, the strategy team at Big Spaceship is reporting directly to CEO, Michael Lebowitz. An MIT alum, Askwith spearheaded strategic efforts and project launches for clients including Wrigley (Skittles, Starburst, Altoids, Life Savers and Orbit) as well as Google, USA, A&E, Adobe and Corona during his time at BS.
Awards season is coming sooner than we think and here’s Leo Burnett’s entry dubbed “Montage Me.” The agency teamed up with Boulder’s beloved Victors & Spoils and created this digital ditty, one of 1,000 call for entries submitted to the latter firm’s ANDYs challenge.
If you’re feeling ironic, clap your hands and submit a headshot or three to this Facebook-based effort, which lets your mug play a part in an 80′s music video. So far, only one of the three videos is available to participate in, but “Montage” won the hearts of V&S’s Evan Fry as well as ANDYs co-chairs Ty Montague and Michael Lebowitz. Along with V&S and Leo’s input, the project also was aided by the latter agency’s marketing services unit, Arc Worldwide, Tool of North America, Optimus and Comma.
In a somewhat humble statement regarding the “Squirrel Fight” call for entries competition, Fry says, “The idea to open up to the world the call for entries idea was a great one, and unfortunately I can’t take credit for that. It was all Ty and Michael and the ANDYs. It was crazy how many ideas came in. Probably because the award was so great – not only would your idea be produced as the official call for entries idea, but you’d also win the last coveted spot on the 2011 ANDYs jury alongside the biggest players in the industry. I just hope the winner doesn’t say anything stupid to Goodby or Keller.”
The “Montage Me” campaign runs through Jan. 7, which is the work submission deadline for the ANDYs itself.
So, we don’t know who the guy calling up Big Spaceship CEO Michael Lebowitz is, or what exactly he wants other than to give a motivational drunken-sounding speech. But, Lebowitz found the call so endearingly odd that he felt inclined to post it on his blog in its entirety. The prank caller certainly knows Lebowitz, as he describes Big Spaceship’s job as “taking money from the young people. You get it from them, and then you give it to the corporations.”
A similar prank phone call was also sent to Firstborn, with the caller praising the company’s name before he begins to tear apart CP+B. “It’s better than Crispin Porter and Bogusky,” the mystery man says. “I guess names don’t really matter in advertising, because that name sucks dick.”
Ouch. Listen to both calls here.