Posts Tagged ‘Paul Rudd’
We spend the weeks before the Super Bowl watching loops of highlights and anticipating how popular brands will use their four-million-dollar ad slots, but rarely do we do both at the same time. However, this year is special. After we’ve trampled on all obvious storylines—the retirement of Ray Lewis, Harbaugh genetics, Kaepernicking, etc.—the real clue to Super Bowl XLVII may come down to a pair of Visa commercials from five months ago.
Visa launched their NFL Fan Offers campaign in the fall, giving football fiends the chance to win prizes like Super Bowl tickets or a hangout session with John Madden. To promote the program, Visa ran two significant commercials: one for the Baltimore Ravens, and one for the San Francisco 49ers. With respect to DVR, you may be vaguely aware of NFL Fan Offers, because FOX and CBS ran the commercials so many times each Sunday that I was almost ready to petition for the “Can You Hear Me Now?” guy to come back in their place.
In a bizarro world concocted by the minds at San Francisco shop Heat, Baltimore Ravens defensive powerhouse Ray Lewis and Halloween 6: The Curse of Michael Myers star Paul Rudd have known each other all their lives. So tis the premise for the latest TV/campaign dubbed “Madden Forever,” which as you can probably gather, is promoting EA Sports’ latest Madden installment, Madden NFL 13.
As you’ll see above, Lewis & Rudd (makes for a decent band name) not only love the lucrative Madden franchise, but grew up as “young thespians” and it was Rudd in fact who taught Lewis how to do his famous “squirrel dance.” The “Interview” web video is just one of several clips from the campaign along with the “Old Rivals” TV spot below (the full series can be viewed here).
While Heat has tried the rivalry concept out for other EA Sports franchises before (remember Steve Nash vs. Hope Solo?), we have to say the agency has honed the humor angle quite a bit. Thus, the winning streak for EA campaigns continues. Credits after the jump.
With the holiday campaign onslaught now upon us, here’s T-Mobile parent Deutsche Telekom’s little “Christmas surprise” for fans of pop diva Mariah Carey that took place nearly two weeks ago in Europe. The new mom, or at least a hologram incarnation of her, was able to “perform” an Xmas show in five countries for an audience that couldn’t care less that she wasn’t actually belting out holiday favorites in the flesh.
As an aside, having worked at Barnes & Noble many moons ago, yours truly was required to include Carey’s Christmas album in the musical rotation for nearly six weeks each year. So if you will, please pardon us if we watch this on mute while sympathizing with Paul Rudd‘s Michael McDonald-hating character in The 40-Year-Old Virgin. Anyhow, at least this Deutsche Telekom effort beats the hell out of ads we’ve seen from other pop divas as of late.