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Posts Tagged ‘PJ Pereira’

Branded Film ‘The Beauty Inside’ Combines Star Power, Social Media


To promote the Ultrabook, Toshiba and Intel have partnered to create a new “social movie,” a film that blurs the lines between web series, traditional feature film, and social media-driven interaction.

“The Beauty Inside” is a movie about Alex, a guy who wakes up looking like a different person every day. Then he falls in love and it becomes a problem, because what girl is going to be down with a wrinkly old man one day and a beautiful, lithe woman the next? It’s a fitting plotline for a social movie, because it leaves space for real people to act as Alex.

To find those real people, Toshiba and Intel are hosting auditions on their Facebook page. From July 24 to September 13, aspiring actors can submit photos and videos for a chance to be in “The Beauty Inside.” As with anything social, more sharing and likes increases an actor’s chance of getting featured.

On August 16, Toshiba and Intel will show the first of six episodes on their Facebook page. The audience will be invited to share their input and encouraged to keep auditioning as the story unfolds.

This project seems like a solid combination of vital entertainment factors. “The Beauty Inside” features one familiar young celeb, one up-and-comer (Topher Grace and Mary Elizabeth Winstead, respectively), and will be directed by Drake Doremus, a man with Sundance clout. Viewers can easily get involved and have input in the plotline when they audition, and they’ll then spread the news to their friends and followers. This may be an elaborate creation for some simple product placement, but a branded movie with both star power and shareability seems likely to succeed.

Credits after the jump.

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Friday Morning Stir

-The final Cannes Lions 2012 shortlists are out. link

-Did WPP’s AKQA acquisition create a “digital arms race?” link

-Valassis acquired Silicon Valley-based display, video and mobile advertising network/technology platform Brand.net. link

-This was all the rage at Cannes yesterday when Bill Clinton showed up and was interviewed by Pereira & O’Dell co-namesake PJ Pereira (above).

-Here’s your startling ad stat of the day: funny beats frugal. link

You Wanted It, You Got It: A ‘Smokable Songbook’ from Snoop D-O-Double-G

Well, we have to say this is a little Friday boost as the one and only Snoop Dogg along with San Francisco shop Pereira & O’Dell have collaborated on a project to commemorate his greatest moments…and of course, rolling papers are included. Here, the Doggfather offers an introduction to Rolling Words, which is essentially a smokable songbook as the parties are calling it and promotes the hip-hop vet’s smoking rolling papers. The book, which we’ve been told is in “elite distribution” at the moment, is all made from hemp-related materials. So, basically, all you damn need is a match.

Those who are lucky enough to attend the modern-day Woodstock that is Coachella can sample the wares, which seems appropriate enough considering Snoop’s headlining the final night on April 22. Now, does anyone want to bust out Snoop’s verse on “Dre Day” with me? Credits after the jump..

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Friday Odds and Ends

-Rich Silverstein, PJ Pereira and Tommy Means are among those that will converge at SF Egotist’s ONCE roundtable (above). link

-Cars.com bails from ESPN’s next Penn State telecast. link

-The Watsons “reinvents the cheese wheel” with a new app for Whole Foods. link

-Whitehouse Post Chicago promoted Tim Warmanen to editor.

-So, where will Kevin Roberts go next? link

-JetBlue honors Veterans Day. Now can they honor their own policy about wait times on the tarmac? link

-What the hell is a “soap shuttle interface?” Maybe this will explain. link; link

Thursday Odds and Ends

-Big Spaceship boss Michael Lebowitz and Pereira & O’Dell co-namesake PJ Pereira are among those in the Tomorrow Awards “Monster Jury.” link

-David&Goliath added Saatchi & Saatchi Australia alum Eron Broughton as ACD on Kia and Carl’s Jr.

-Just so we’re clear, Chipotle is not McDonalds’ bitch. link

-McCann NY and Elastic teamed up for a new Nestle Waters campaign (above).

-Amsterdam agency THEY believe a brief can be tweeted. link

-Where did Facebook’s identity go? link

-The “I (Heart) New York” brand expands into the bottled water industry. link

-Former The1stMovement partner/president Ann Van Orsdel has joined Colorado’s Vladimir Jones as VP of business development.

-Americans sure do love their social networks and blogs. link

-Why isn’t Apple putting its $76 billion in cash to work? link

Get in Shape with the Captain Morgan Workout

You may have thought that the ad world had run out of ideas featuring people dressed as pirates doing what is now known as the “Captain Morgan’s Pose.” Well, you thought wrong, as proved by this nearly three-minute “workout” video from Pereira & O’Dell and production company Station Film. Calling all captains to break a sweat.

After a few minutes of “lifting, holding and down” ourselves, we didn’t find any immediate results and only felt a slight pull in our thighs. I was telling my mom it would replace her “Jane Fonda Workouts” series, and she could finally throw out all of those old VHS tapes. I am a bad son.

But, maybe we’re doing it wrong, and had we been exercising while simultaneously taking pulls from a bottle of Captain Morgan’s, we too could feel like models or even cuter young actresses. Also, who knew that Cleveland was the place where we could “unlock the secret of tantric meditation?” Drew Carey, that’s who. Does anyone have any rum?

Credits after the jump.

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Jonathan Woytek Joins Pereira & O’Dell

Now that they’re done with their Alaska experiment, San Fran-based shop Pereira & O’Dell is back to ramping up staff as they’ve announced that Jonathan Woytek is joining as interactive creative director. In the process, Woytek will be teaming up with Shu Lai, across all digital creative with a focus on “people-centric innovation”, whatever that means. His portfolio includes work from Microsoft, Intel, HP, Tom’s Shoes, and Boys and Girls Clubs of America. PJ Pereira, namesake and CCO of Pereira & O’Dell, has an interesting description of Woytek, saying in his statement, “Jonathan is a utilitopian. He envisions an idealistic world where design solves the problem for a client and a successful platform is driven by the customer.”

Here’s the thing, in all my years of working on the creative side, I have yet to have a positive experience when someone from a UX background makes the jump to CD. Most of the time, the new guy puts way too much focus on the logistical back end stuff vs. the big idea. From Woytek’s LinkedIn profile though, he seems to have many fans, so we hope for his sake that he really is legit when it comes to good work. It also helps that under his list of “professional goals” he cites “make great work” as his only goal. Whatevs, congratulations to P & O (ya like that acronym?) on scoring this UX veteran.

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