TVNewser Show TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Robert Fernandez’

Deutsch L.A., Ronald McDonald Love Taco Bell Breakfast

Deutsch L.A. teamed up with production company Moxie Pictures for a new broadcast campaign promoting Taco Bell’s new breakfast menu, coming on the heels of the brand’s digital campaign from Digitas.

Directed by Errol Morris, with editing from Rock Paper Scissors, the spots collect a group of individuals all named Ronald McDonald to share their thoughts on the new Taco Bell breakfast items. The Ronald McDonalds saying they love Taco Bell approach is used across the three spots in the campaign, and necessitates a “These Ronald McDonalds are not affiliated with McDonald’s corporation and were individually selected as paid endorsers of Taco Bell Breakfast, but man, they sure did love it.” disclaimer. That’s pretty much the entire campaign, the Ronald McDonald idea, but it’s a clever one and doesn’t feel especially stretched over the course of the three 30-second spots. It probably doesn’t have all that much more life in it, though, so hopefully it’s just Deutsch’s launch idea. Stick around for the “Waffle Taco” spot and credits after the jump. Read more

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

What Exactly is Ogilvy’s ‘Project Sunlight’ for Unilever?

Unilever, the international conglomerate producing over 400 products, hasn’t always had a sterling environmental and social record. In 2007, Greenpeace targeted the corporation for the deforestation of Indonesian rainforests linked to its sources of palm oil. The UN Environmental Programme called palm oil plantations the leading cause of deforestation in Indonesia. Then, in 2011, Unilver partnered with Proctor and Gamble in a European washing powder price-fixing scheme. About the best thing you could say about Unilever was “at least they’re not Nestlé.”

But in recent years Unilever has been doing a lot to change public perception and at least appear to work toward sustainability. They were a founding member of the Roundtable on Sustainable Palm Oil and in 2012 announced that its sustainable palm oil target would be reached three years ahead of schedule, as well as promising “100% palm oil from certified traceable sources by 2020.” But a report issued last week by the International Labor Rights Forum and Sawit Watch found ”flagrant disregard for human rights at some of the very plantations the RSPO certifies as ‘sustainable.’” These human rights violations included “labor trafficking, child labor, unprotected work with hazardous chemicals, and long-term abuse of temporary contracts.”

So here we are a week later, on Universal Children’s Day, and Unilver has a new campaign called “Project Sunlight,” which it describes in a press release as appealing to everyone, but particularly parents, “encouraging them to join what Unilever sees as a growing community of people who want to make the world a better place for children and future generations” and “a new initiative to motivate millions of people to adopt more sustainable lifestyles.”

At the center of Ogilvy London’s campaign is the video, directed by Academy Award-winning director Errol Morrisand scored with the worst Pixies cover you’ve ever heard, ”Why Bring A Child Into This World?.” which answers that question by stating that our grandchildren will live in a better place than we do. It’s a slick, well-produced 4:26 clip charged with sentimentality and promise, especially if you’re a new or expectant parent.

Read more

According to Geico, Technologically-Savvy Pigs Will Steal Your Girlfriend

We feel for Ted. The guy has hail damage to his car, he’s doing the right thing by calling his insurance agent, and then he loses his attractive girlfriend to a pig. You might be saying, “well, it’s not just any pig. It’s Maxwell.” And the rest of the America would be saying, “the pig from from those Geico ads has a name?” To which I say, yes. But, you see, that’s how Geico swoops in with their anthropomorphic pig and ruins Ted’s life even though nobody remembers Ted by the end of the commercial.

These new Maxwell commercials from the Martin Agency are actually a step in the right direction for Geico. The company used up all of their gecko jokes about ten years ago, and since everybody who wants to save 15 percent or more on their car insurance is already doing so, focusing the recent spots on different advantages, like online claims, is subtly smart. Although, I’m not sure a pig’s hoof would be able to work the tablet touch screen.

As for Ted, well now he’s the guy who lost a girlfriend to a pig. Life is pretty much over after that. Why would a girlfriend break up with her boyfriend just because he was put on hold with an insurance company? Couldn’t she go inside and watch The View instead of waiting impatiently outside? Does she have a tablet fetish? Does she eat bacon? These are questions I want answered in upcoming Geico spots.

Credits after the jump.

Read more

Jared Hess Brings More Dry Humor to Hefty

Maybe I’m jaded because it’s both raining and hot in New York this morning, but Hefty’s Foam Plates commercial didn’t inspire me to even think of giggling. Okay fine, maybe I smiled when Gary the Knight laughs like a maniac at Amar, the stained centaur at the renaissance fair. But all in all, this ad seems disjointed and flat.

Those who loved Napoleon Dynamite should get a kick out of it, though, since the spot was directed by Jared Hess, the man behind that movie’s dry humor and who previously gave us “Rager” and other adverts for Hefty. If you’re stoked on hearing the word “quesadilla” mispronounced and watching two lovebirds hit a tetherball back and forth, you might also like Hefty’s sad centaur and his elfish admirer. But if you found Napoleon Dynamite slow and boring, prepare to feel completely disenchanted by this renaissance fair.

Update: We’ve been told by those in the know that the ad is more a dig at the Society for Creative Anachronism than the Renaissance Fair community.

Credits after the jump.

Read more

CP+B Brings Chef Expertise, Fast Food Together for Applebee’s

Applebee’s is separating themselves from the “good ole American” aesthetic. With their new “See You Tomorrow” campaign created by CP+B, they’re emphasizing fresh food, exciting ingredients, and unexpected taste combinations. That means 1,900 restaurants across America are about to become more interesting.

The first two TV spots directed by Jared Hess (Napoleon Dynamite) launch today and feature passionate chefs who fawn over ripe tomatoes and refreshingly acidic lemons. The ad narrator cuts them off before they take their speeches too far, switching to a typical fast food ad. It’s the restaurant equivalent of a high speed car chase—food falls onto pans in quick succession, sizzles on a grill, and then finally comes together on a steaming plate. The two halves of these spots come together to mark Applebee’s transition. They’re putting more consideration into quality ingredients, but they’re still serving affordable fast food.

This campaign also includes online, radio, outdoor ads and in-store elements, highlighting the “fresh flavors of summer.”

Credits and second spot after the jump.

Read more

McCann Produces Launch Spot for Verizon Small Business

Talk about a weird arrangement. Sources tell us that even though Verizon Wireless basically shifted most of its account over to McGarryBowen last year including small business, the telecom giant was still interested in seeing what its former agency, McCann NY, was capable of producing for the aforementioned category. The end result is this launch spot that stars an entrepreneurial young lady named Susie and showcases Verizon’s suite of small business tools. From what we hear, the brand dug it. See if you agree. Credits after the jump…

Read more

Some Nerds Rap About Snapple

The 80′s sure were a fun time for rap music. No one had to worry about hardcore gangstas bustin’ caps in our respective asses, and gold chains, Adidas shoes sans laces and a ghetto blasters on shoulders were national symbols of musical innovation and style.

Moxie Pictures director Tim Skousen undoubtedly remembers those times, and in his “Extraordinary Music Video” for Snapple and agency Deutsch, LA, he gives an obvious tip of the black fedora to the genre’s innovators, Run D.M.C. This isn’t the first time we’ve seen nerds rapping getting passed off as a viable marketing strategy. But, Snapple’s always been one to take some silly ideas and bring them to a strange level of absurdity.

Before you think, “Whatever, this is stupid,” realize that since this video landed on YouTube last week, its racked up nearly 400,000 views. With a silly enough song, enough bright colors and enough over-sized products, viral happens, even in parody. It knows its stupid, and that makes it just stupid enough to work. Credits after the jump…

Read more