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Posts Tagged ‘Ryan McLaughlin’

Tuesday Morning Stir

-After spending the last two-and-a-half years as director/social media at R/GA, Ryan McLaughlin has headed to Tribal Worldwide to assume the new role of chief strategy officer. McLaughlin will be based in Tribal’s New York office.

-Sir Martin Sorrell has joined LinkedIn today as an influencer and has penned his first post, which includes his thoughts on the “Washington Kindle.” link

-If you have a few minutes to spare, here’s Team One’s final trailer for 2K’s The Bureau: XCOM Declassified dubbed “The Aftermath” (above).

-Interbrand’s Johannesburg hub, Interbrand Sampson de Villiers, has appointed Sarah Lent as managing director.

-In an effort to “streamline the process of producing interactive digital projects,” the AICP folks have released their “Digital Statement of Work.” link (.pdf)

-Gary Schechner has joined Publicis Groupe-owned Rosetta as partner/head of marketing and will be based in the agency’s Los Angeles office.

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VW Teaches Your Son How to Throw a Baseball

It’s coming up on two years since VW and Deutsch LA’s beloved “The Force” aka “Little Darth” spot captured the hearts of America during Super Bowl XLV. While most agree that “Little Darth” was worthy of the acclaim and awards bestowed upon it, the VW/Duetsch duo has had a difficult time following it up. Last year’s “The Dog Strikes Back” fell well short of its predecessor, and perhaps this is due to an erroneous insight into what the public loved about “Little Darth.”

Yes, the Star Wars tie-in to “Little Darth” was great, but it wasn’t the reason the spot became one of the web’s biggest hits. “The Dog Strikes Back” also had a pretty blatant nod to Star Wars as well, but the spirit of “Little Darth” was lost, and the spot became more of a sequel than a standalone ad. The real reason the public loved “Little Darth” so much was because it was just so damn adorable, and judging by the above new spot for the VW Passat, this insight is now crystal clear.

What we have here is a great (and simple) slice-o-life spot, with an absolutely perfectly timed punchline that will make you giggle and then give a long “awwww.” It’s a bit surprising that VW didn’t hold the spot until this year’s Super Bowl, but I’m quite excited for what Deutsch has planned next. Credits after the jump.

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