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Posts Tagged ‘Scott Pridgen’

Fruit of the Loom Infuses Luck into New Underwear

Fruit of the Loom and CP+B teamed up to make sure our private parts were covered in luck. Seriously. Lucky underwear. How, you ask? Well, a few guys traveled around America, rubbing new underwear with good luck in places like the Hoover Dam in Boulder City and the Seven Star Cavern Chinatown Wishing Well in Los Angeles. The project is not scientific, but if you care about luck, the original run called for 1,000 men’s underwear and 1,000 women’s underwear. The above video shows a brief behind-the-scenes look at the hokum methods used to make the underwear lucky.

As of publication, 1718 of the 2000 pairs of lucky underwear are still available for an affordable $10 each.

The narrator of the video mentions infusing “legitimate luck” into the fabric, which is stupidly ambitious, since there’s nothing legitimate about luck. That’s the point. But there’s something charming about the earnest dedication and effort Fruit of the Loom put into the project. Plus, the underwear is inexpensive and  soft, so if you don’t care for superstition, there’s always functionality to fall back on. Credits after the jump.

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Wednesday Odds and Ends

-Siltanen & Partners’ chairman/CCO Rob Siltanen reflects on Chiat’s “Think Different” work for Apple. link

-Euro RSCG alum Steffan Postaer equates McGarryBowen to Tim Tebow. Please, make it stop. link

-Former McKinney art director Scott Pridgen has joined CP+B as associate design director.

-From the looks of it, there’s an “Occupy North Pole” rally in Charlotte tonight courtesy of Studiobanks. link

-Thornberg & Forester unleashed a “holiday jam” for the iPhone and iPad. link

-Hef is moving Playboy Enterprises from Chicago to L.A. link

-What happens when your turn your office into a Christmas tree? Landor Associates in London finds out (above).

-BooneOakley takes on “Cornhole” with an app for Bojangles dubbed “BoTime!” link

-Feature film/commercial VFX vet Dan Dixon joined Absolute NYC as head of CG. link

-The recently unlocked NBA has locked a deal with Sprint. link