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Posts Tagged ‘Silvia Lagnado’

Bacardi Finds New CMO

And now, a quick non-Super Bowl-related item. Three months after Silvia Lagnado announced her departure from Bacardi Limited, where she spent two-and-a-half years as CMO/president of Bacardi Global Brands, her former employer has finally found a successor in Andy Gibson.

Barcardi Limited’s new marketing head, who won’t officially assume his new role until April, joins from Australia’s Carlton Brewers United, part of Foster’s Group Limited, where he most recently served as CMO. Gibson spent the majority of his career (13 years), though, at Diageo, where he held various marketing/management positions across five continents for the spirits giant. In his new role at Bacardi Limited, which also recently launched a media buying/planning review, Gibson will be based out of the Bacardi Global Brands HQ in London.

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Silvia Lagnado to Leave Bacardi

We’ll kick things off on the marketers’ front this morn and let you know that Silvia Lagnado, global chief marketing officer of Bacardi and president of Bacardi Global Brands, is leaving the company over the next few months to pursue other interests. Regarding the exec’s impending departure, Bacardi Limited president/CEO Ed Shirley sprinkles the usual niceties in a statement, saying, “We thank Silvia for her contributions and dedication to the Company and wish her every success.”

Bacardi says Lagnado’s successor will be announced “in due course.” The departing exec was installed as Bacardi CMO two-and-a-half years ago after spending nearly a quarter-century at Unilever, where she perhaps most notably served as EVP and marketing mastermind behind Dove’s innovative, influential “Campaign for Real Beauty.” During her time at Bacardi, Lagnado worked out of the brand’s London office.