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Posts Tagged ‘Tim Nolan’

Huge Hires Tim Nolan as GCD from BBH Labs

8bb4241e6565c9e74627fb8242214606Today we got confirmation that former BBH Labs creative director Tim Nolan is group creative director at Huge as of this week.

We have no official statement or press release (and you didn’t want to read one anyway), but we do have a bit of background: before joining BBH, Nolan worked at JWT for just over a year, contributing to such accounts as Johnson & Johnson.

Prior to the stint at JWT, Nolan worked creative at DUMBO’s HUSH as well as Firstborn and Poke.

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What the Hell is This? Well, Something Called ‘Cachemonet’

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We originally had no idea what’s doing with this GIF-tastic site, but tipsters tell us it comes BBH Labs’ Tim Nolan and Jen Lu, which has been around for a couple of months but seemingly keeps adding to the hysteria. According to an original Vimeo description, Cachemonet “is an exploration into paired randomness. The site uses two separate random arrays that generate animated compositions using two planes, a fixed foreground element, and a repeated background element. A new random composition is generated by page refresh every four seconds.” We emailed Nolan for further background, but have yet to hear back. For now, we think you get the idea. We’ll update if and when.

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What Do Lou Reed and PS4 Have in Common? BBH NY Has the Answer

Sometimes, choosing the perfect song to set the mood can elevate a spot from good to great. That’s the case with BBH NY’s choice of Lou Reed’s “Perfect Day” in the latest ad that’s part of the ongoing “Greatness Awaits’ campaign for Playstation 4 (Sony also launched a new site to accompany the campaign here).

The song works as the perfect backdrop to the spot, conveying the feeling of a perfect day battling friends in a variety of games. Lou Reed’s classic song’s somber undertones fit perfectly with the onscreen mayhem, while the lyrics suggest that a day of slaughtering each other onscreen can in fact be a perfect day. I would have appreciated hearing the original version of the song, rather than having the actors in the spot sing it, but I guess BBH NY has decided it better underscores the theme of the effort to have the actors speaking the words directly. At any rate, the song choice is admirable and really makes the spot, which also does a pretty good job conveying the possibilities of the system without including any actual gameplay footage. It feels like a big step up from the earlier PS4 work, a more fully-realized conceptualization of the idea behind the campaign. Hopefully, the next time we see an ad for the system though, it will include some gameplay.

If you didn’t already really want a PS4 (you did) you do now. Or at least when it  hits shelves Nov. 15. Credits after the jump.

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Here’s a PlayStation Ad for Winning Stuff Seen in a Different PlayStation Ad

During the NBA Finals last month, PlayStation debuted a new mini-film from BBH NY titled “Greatness Awaits” which featured a wide array of game characters and a whimsical narrator talking sternly to the camera (much like in this 2009 spot BBH NY did for Johnnie Walker). With over 5 million YouTube plays, the big budget ad was hailed as a mild success, falling somewhere between “Hedgehog Reacts to Fart” and “One Direction Crash Barbie’s Party! 1D Dolls Party All Night! OMG !.::Original Video::.

To the untrained eye, it would appear that the spot’s success was owed to its subtle nods to some of PlayStation’s biggest titles paired with the sort of over-the-top visual effects that gamers subsist upon. However, any true gamer knows that the ad’s success is owed predominantly to the elaborate costuming employed, causing PlayStation to make a second ad in order to offer the costumes as prizes of some sort. Yes, it’s an ad for an ad, or “Adception” if you will.

Anyway, gamers can bid of the costumes from the spot using trophy points or something that they earn by being good at video games. Then everyone will play dress-up and have a great time. Learn more at bidforgreatness.com and view credits after the jump.

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BBH Labs Head Unveils A-Z Guide for ‘Contemporary Creatives’

Not sure if you’ve peeped this epic effort just yet, but in case you haven’t, Tim Nolan, former JWT New York creative director and current head of BBH Labs/interactive GCD at BBH New York, has spearheaded a book project called The ABCs of Contemporary Creatives. As mentioned, Nolan, along with partner/Droga5 creative Jen Lu, have unleashed an alphabetical guide of sorts to the creative industry, complete with visual accompaniments for each letter from a roster of designer/illustrators repped by New York-based talent management agency, Bernstein & Andriulli.

This is not a snapshot, mind you, but a tome (ok, maybe not Ten Commandments-esque). It’ll take a few minutes of your time at least to scroll down and not only check out forewords from the likes of BBH CCO John Patroulis, but an elemental A-Z breakdown of what defines contemporary creativity, at least in Nolan’s mind. Some folks on the Spy line (perhaps haters, if you will) call it “advertising douchebaggery,” but being from the outside looking in, we can totally appreciate the effort.

Love It or Hate It, Select Creative Directors Now Have Their Own Custom ‘Ad Kicks’

It’s gonna be that kind of day, folks. If you haven’t heard, a few familiar names in the industry are getting their props via custom-made shoes called “Ad Kicks,” a project that’s the brainchild of Chicago-based creative, Illi Fernandez. According to the bio, Fernandez is just “trying to get her foot in the door” (har har) and is doing so by designing shoes for various creative directors (you know what fashionistas they can be).

So far, a handful have been created, including the “Skate or Die” kicks above for BBH Labs CD Tim Nolan, who you may recall worked at the likes of JWT and Hush Studios prior to his most recent gig. Others on the list include Leo Burnett Chicago creative director Michael Boychuck and Energy BBDO/Proximity CD Kevin Lynch. Each pair, which looks fairly comfy if not, well, kaleidoscopic, comes with its own story though we’re wondering how this particular cast of creatives hooked up with Fernandez.

JWT’s Tim Nolan is in #PITCHMODE. Are You?

We received an interesting email quite early this morning from JWT CD Tim Nolan. Since leaving Brooklyn’s Hush Studios in November, Nolan has been a witness to JWT’s “Two-Hour Tuesdays,” which allows for quick creative side-projects used to get the ideas rolling.

In a fit of delirious inspiration, Nolan concocted “Pitchmode,” a beta website, Twitter #hashtag and, most importantly, a state of mind. Nolan sees Pitchmode as an opportunity for advertising professionals to “reach out to your fellow industry monsters churning out the magic late into the night and let them know you are right there with them.”

Are you awake at 4 a.m., empty bottle of liquor on your desk and drenched in anxiety-induced sweat? You’ve worked your ass off, and you’re praying to every religious entity that you can think of, hoping your client sees your ideas as creative genius and not stupid drivel. Hey, you’re in Pitchmode, and wouldn’t be nice if a colleague or competitor in the ad game extended a virtual shoulder to cry on via social media? Maybe you just need to know you’re not alone, and a visit to Pitchmode’s website will give you reassurance that people around the world are standing there with you. As @tim_nolan says, “#Pitchmode knows no boundaries.” Truly, it’s about #SurvivingInAdvertising.

Tim Nolan Heading to JWT

Tim Nolan, director of interactive at Brooklyn’s Hush Studios, announced that he’s resigning as tomorrow from the shop and heading to JWT to serve as a creative director. Nolan, who spent the past 18 months at Hush,  calls his now-former employers a “tight knit family,” adding that “I will forever be in contact with them both professionally and personally.”

During his career, Nolan’s also had stints as a digital producer at shops like Firstborn and Poke New York prior to joining Hush. At JWT, where he starts Monday, Nov. 29, Nolan’s initial assignment will be to join the J&J account (with clients that include Listerine, Zyrtec, Band-Aid, Benadryl, Visine, Purell, Neosporin, Sudafed, Mylanta, and Rolaids) and work across all platforms with a heavy focus on all things digital and interactive.