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Posts Tagged ‘Tom Morhous’

Beckham Recreates Beethoven for Samsung Galaxy Note

After just setting Burger King staffers’ hearts aflutter, David Beckham continues his advertising tear with a far more active spot from Cheil USA for the Samsung Galaxy Note. Directed by Tool’s Jason Zada, the commendable clip features Becks reinterpreting Beethoven’s “Ode to Joy” the best way he knows how. Of course, we imagine there was some decent amount of editing involved, but it’s nice to see that the soccer star still has it in him.

The Samsung spot also marks Lars Bastholm‘s first work as CCO at Cheil USA, which he of course joined towards the end of last year. As for Beckham, one would think that being a player for the L.A. Galaxy would have something to with his appearance in a Samsung Galaxy spot, but the athlete and brand are both in fact heavily involved in the London Olympics, with Beckham serving as an ambassador and Samsung serving as sponsor for the 2012 festivities. So, you see, it all makes sense now. Credits after the jump.

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Arnold Boston Adds Martinez as VP/CD

After a five-year stint at Goodby, Silverstein & Partners, Jose Luis Martinez has left the Bay Area for Boston to join up with Arnold Worldwide as VP, creative director. During his time at Goodby, the digital creative worked on accounts including Haagen Dazs, Hewlett-Packard, Hyundai and Sprint among others.

Martinez’s biggest claim to fame while at GS&P could arguably be his digital work for Sprint, including the launch of the “Now Network” campaign, which won an Integrated Campaign Gold Lion at Cannes in 2009 and has been recognized by the Clios, the One Show, D&AD and the Andy’s.

Prior to Goodby, Martinez worked at EVB and led creative teams on Wrigley’s Orbit and Winterfresh gum, Hitachi and Adidas. His hire at Arnold marks the third senior creative that the agency’s brought onboard at the VP/CD level, following the additions of Steve Caputo and Tom Morhous, who previously worked at R/GA and AKQA, respectively.