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Posts Tagged ‘Wayne Rooney’

DHL Delivers Manchester United Stars to the World

One of the biggest benefits of sponsoring what is arguably the world’s most famous professional sports teams is being able to use its likeness in advertising. While logistics company DHL isn’t Manchester United’s main partner (insurance company AON is actually what takes up the most space on the team’s jerseys), a new campaign from 180 Amsterdam that continues the brand’s “Speed of Yellow” mantra finds Man U stars wearing slightly altered uniforms.

180 Amsterdam ECD Al Moseley says in a statement that the spot for DHL is, “Not another celebration of a sponsorship but a demonstration of a true partnership between global brands.” As a flying ball of yellow energy travels across continents, from London to Tokyo to Dubai to Rio de Janeiro, it soars near Man U’s biggest stars including Wayne Rooney, Ryan Giggs, Nemanja Vidić, Park Ji-Sung,Chicharito’ and coach Sir Alex Ferguson.

A second spot that sheds (bright yellow) light on DHL’s various partnerships features the brand’s speed of delivery racing Formula 1 drivers. And, just like the first, it’s scored with DHL’s theme, “Ain’t No Mountain High Enough.” So, how do you think this compares to UPS’ recent logistics TV spots? Credits, and that terrible “Ain’t No Mountain High Enough” sing-a-long from the 1998 Susan Sarandon/Julia Roberts comedy Stepmom for your immediate gratification after the jump.

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Monday Odds and Ends

-In honor of Mad Men‘s season four finale, let’s take a look at the Sterling Cooper Draper Pryce floorplan, shall we? link

-TBWA unveiled a “creative storytelling platform” called Projeqt. link

-Cars.com announced a double ad buy for Super Bowl XLV. link

-La-Z-Boy announced that Brooke Shields will star in its new ad campaign. link

-Tiger Beer follows Coca-Cola’s lead and drops footballer Wayne Rooney from its ad campaign following allegations of marital indiscretions. link

-New York-based agency Campfire now has its own AOR: Miller PR. link

-Apple is apparently preparing to expand its iAds platform in order to serve ads w/in video streams on the iPhone, iPod Touch and iPad. link

-Olson promoted Amy Rooker to a director post in its strategy group.

-Firefox creative lead says product placement is coming soon to your Facebook photos. link


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: “Friday Odds and Ends