As promised, our Cannes reporter Yunilda Esquivel, executive producer at The Institute, has weathered a long day and filed her latest observations from the event. Take it away.

Hello from the South of France!

Dear readers, this has by far been the longest day of the week! After a day jam packed with panel discussions at the Palais, I headed out to hit the four major events that night: MassiveMusic’s “The World’s Biggest Agency”, Indian Advertising’s event, Nunchaku + Primo, and the highlight of the week so far, a private concert on the beach hosted by Microsoft Advertising and Innocean Worldwide.

Here’s the recap:

Best Moment of the Week:

The Fireflies (below) arrived! Ending their 1000km 8 day trek from Lake Garda in Italy to raise money for Leuka, a charity, as described on their site, formed to support Research & Treatment of Leukemia at the Hammersmith Hospital, London, renowned as a world leader in treatment of Cancers of the Blood, the 50 riders Hosting their finish line party right in front of the Palais.

Check out their site to support the cause and learn more about the tour.

And, LA friends, check out the West Coast Tour. Definitely something to get involved in if you’re a cyclist!

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