Word on the Spy line has been building over the last two days that Leif Abraham, creative director at R/GA New York for the past three years who’s perhaps best known for his Cannes Cyber Lion-winning “Pay with a Tweet” project (above), is leaving his day job and heading to the West Coast. Abraham, along with partner-in-crime and fellow R/GA CD Christian Behrendt, forms the dynamic creative duo of “Innovative Thunder,” which is also behind efforts such as “Track Me”, the “Social Interview” as well as various campaigns for DJ Hero. No official word back yet from the R/GA camp and/or where Abraham’s headed to, but we’ll keep you posted.
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