TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Wells Fargo on the Hunt for Social Media Agencies

It appears that our sources were pretty much spot-on as we’ve received confirmation that San Francisco-based financial services company Wells Fargo is seeking some social media help. The brand, which basically completed its transition from Wachovia to Wells Fargo 18 months ago, is not necessarily looking for a social AOR, though, as a spokesperson tells us. Read below:

“We are in the process of doing an RFP to select a handful of social media agencies for use by the company. Those selected will then complete our brand training to be a source of assistance for the company as needed. We are not selecting a social media agency of record and have not had one in the past either.”

We’ve been told there is no “hard timeline” on the social search. Santa Monica, CA-based Selected Resources International, which recently managed reviews for Southwest and Taco Bell digital, is serving as a consultant on the Wells Fargo matter. DDB LA, meanwhile, leads creative duties for the bank chain.

Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now!