Most mainstream social media networks – Twitter, Facebook, Google+, and YouTube – are banned in China, leaving Chinese social media users to log onto Sina Weibo (China’s Twitter), Renren (China’s Facebook), Tencent Weibo (China’s Tumblr) and Tudou (China’s YouTube) instead. And they’re doing so with incredible quantity.
Speaking at the recent #TweetsFromTheTop Twitter event for chief executives, Guardian News & Media CEO Andrew Miller announced that Twitter drives more referral traffic for key breaking news stories to The Guardian than any other social media platform.
10% of the newspaper’s online traffic currently comes from social media, and Twitter plays an integral role.
Why should your small business be on Twitter?
How about this for a reason: one third of people on Twitter follow at least one brand. Still not convinced? What if I told you that studies have shown that the vast majority (67 percent) of Twitter users are more likely to buy from the brands that they follow on Twitter, that almost four in five (79 percent) recommend those same brands and 69 percent go to follow other brands based of the recommendations of others.
New York-based startup Dataminr has secured $30 million in private funding from venture capital firms to continue its work mining Twitter for tradable news.
The fundraising round is Dataminr’s third since its founding in 2009 by former Yale University classmates Ted Bailey, Jeff Kinsey and Sam Hendel.
Twitter launched its Certified Products program last August with the goal of bringing “some of the most innovative products and services from Twitter developers to businesses and organizations that need them most.”
The certified badge is basically a stamp of approval from Twitter for an app or platform that symbolizes compliance with Twitter guidelines.
With a recent approval of 11 additional products, the total of Twitter Certified Products now comes to 33. Read on for the full list.
Twitter Premieres TV Ad Targeting, Enabling Marketers To Synchronize Their Twitter And TV Ad Campaigns
Almost four months after acquiring social TV analytics company Bluefin Labs, Twitter has premiered Twitter TV Ad Targeting.