In advance of the Canadian broadcasters’ upfronts, the yearly events where each network presents the next seasons’ shows to advertisers and media buyers, Bell Media and Twitter have announced a research partnership.
Per a Bell press release, the team-up will focus on the social TV behavior of Canadian viewers, the ROI of social TV initiatives, and the relationship between audience engagement and Twitter activity.
For the first full season, ABC’s addictive romance reality hit The Bachelor is screening a live stream of tweets during each episode.
Response to the social integration, which debuted during the final few episodes of last season, has been mixed.
Another service has popped up ahead of it and it promises to do the same thing, though a bit differently. But they both protect your sensitive sight from spoiler tweets. You know the tweets we’re talking about, those “ohmygodIcan’tbelievehejustDIED!” tweets that are now ruining your favorite shows! [Foot stomp!]
Back in December, Twitter teamed up with ESPN and Ford to provide embedded replays from football games in posts sent via Twitter.
The replays, which each began with a short promotional clip for the Ford Fusion, were selected by ESPN’s college football editors and promoted by both ESPN and Ford to people not following Ford or ESPN on Twitter, but solid potential followers based on the people they follow and what they tweet about.
The partnership was evidently a success (in fact, ESPN said the video highlights were seen more than 7 million times), because Twitter and ESPN are amping up their joint efforts.
After producing hit films like Soul Food and reality shows for BET and TV One, Tracey Edmonds is looking to conquer the Web. In March, she launched Alright TV, a family- and faith-oriented Web network, after bonding with her Twitter followers.
“Alright TV was born from my social media network, and the daily exchange of positive, inspiring and uplifting messages that I have through my social network,” she told Mediabistro in the latest installment of So What Do You Do?.
“Viewers are hungry for faith-friendly and inspiration programming, and Alright TV has grown mostly through word of mouth, our online followers and within the faith community. We launched on Easter Sunday and already have over half a million views online.”
Read the full interview in So What Do You Do, Tracey Edmonds, Award-Winning TV and Film Producer?
– Nicholas Braun
Move over TV! It looks like Twitter is no longer happy playing sidekick in the Social TV equation and wants to be the top dog.
At least, that’s the way it appears if this multi-million dollar deal becomes a reality.