By Allison Stadd on July 23, 2013 1:00 PM
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In advance of the Canadian broadcasters’ upfronts, the yearly events where each network presents the next seasons’ shows to advertisers and media buyers, Bell Media and Twitter have announced a research partnership.
Per a Bell press release, the team-up will focus on the social TV behavior of Canadian viewers, the ROI of social TV initiatives, and the relationship between audience engagement and Twitter activity.
For the first full season, ABC’s addictive romance reality hit The Bachelor is screening a live stream of tweets during each episode.
Response to the social integration, which debuted during the final few episodes of last season, has been mixed.
Another service has popped up ahead of it and it promises to do the same thing, though a bit differently. But they both protect your sensitive sight from spoiler tweets. You know the tweets we’re talking about, those “ohmygodIcan’tbelievehejustDIED!” tweets that are now ruining your favorite shows! [Foot stomp!]
Back in December, Twitter teamed up with ESPN and Ford to provide embedded replays from football games in posts sent via Twitter.
The replays, which each began with a short promotional clip for the Ford Fusion, were selected by ESPN’s college football editors and promoted by both ESPN and Ford to people not following Ford or ESPN on Twitter, but solid potential followers based on the people they follow and what they tweet about.
The partnership was evidently a success (in fact, ESPN said the video highlights were seen more than 7 million times), because Twitter and ESPN are amping up their joint efforts.