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Social TV

Ad Age And Trendrr Present The Social TV Ecosystem Chart 2.0

Social media monitoring firm Trendrr and Advertising Age have partnered up to present the enhanced second edition of their Social TV Ecosystem Chart.

The result is a robust diagram that depicts the rapidly morphing social TV sector, of which Twitter plays a massive part.

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The Hispanic Youth Awards, July 18, To Be Deeply Integrated With Twitter

The Hispanic Youth Awards, set to air on Univision this Thursday, July 18 at 7 p.m. EST, will incorporate Twitter in multiple ways.

A breakdown of the awards show’s major social TV push, below.

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Syfy’s Sharknado Storms Twitter With More Than 440,000 Tweets

Last week, the Syfy network aired the much-buzzed-about Sharknado, a ridiculous made-for-TV movie about a tornado of sharks that rains on Los Angeles, starring Tara Reid.

And the reaction on Twitter was equally ridiculous. A breakdown of the stats, below.

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Twitter And Viacom Announce Social TV Partnership

Viacom has joined the likes of ESPN and Fox in teaming up with Twitter on a social TV partnership.

Twitter announced yesterday that it has joined forces with Viacom to create social video ad campaigns around programs on MTV, CMT, VH1, Nickelodeon, Comedy Central and other channels.

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Game Of Thrones Dominated Social Media This Season [INFOGRAPHIC]

Logically, we know that social media is playing a more integral role in consumer TV-watching than ever before.

Realistically, it’s almost impossible to comprehend the raw numbers. Can it really be true that 40% of American smartphone and tablet users log onto a social network when tuning into the tube?

Apparently so – and HBO’s cult hit Game Of Thrones is a great case study for just how crucial a role social media plays in modern TV.

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Bell Media Is First Canadian Broadcaster To Partner With Twitter On Social TV Research

In advance of the Canadian broadcasters’ upfronts, the yearly events where each network presents the next seasons’ shows to advertisers and media buyers, Bell Media and Twitter have announced a research partnership.

Per a Bell press release, the team-up will focus on the social TV behavior of Canadian viewers, the ROI of social TV initiatives, and the relationship between audience engagement and Twitter activity.

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ABC’s The Bachelorette Screens Live Tweets During Broadcast

For the first full season, ABC’s addictive romance reality hit The Bachelor is screening a live stream of tweets during each episode.

Response to the social integration, which debuted during the final few episodes of last season, has been mixed.

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StreamClock Stops Twitter TV Spoilers

It looks like Twivo, the Twitter spoiler blocker brainchild of this teen, did not make it to market fast enough to be able to shout “first!”

Another service has popped up ahead of it and it promises to do the same thing, though a bit differently. But they both protect your sensitive sight from spoiler tweets. You know the tweets we’re talking about, those “ohmygodIcan’tbelievehejustDIED!” tweets that are now ruining your favorite shows! [Foot stomp!]

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Twitter And ESPN Amp Up Their Collaboration

Back in December, Twitter teamed up with ESPN and Ford to provide embedded replays from football games in posts sent via Twitter.

The replays, which each began with a short promotional clip for the Ford Fusion, were selected by ESPN’s college football editors and promoted by both ESPN and Ford to people not following Ford or ESPN on Twitter, but solid potential followers based on the people they follow and what they tweet about.

The partnership was evidently a success (in fact, ESPN said the video highlights were seen more than 7 million times), because Twitter and ESPN are amping up their joint efforts.

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Twitter And Fox Team Up For A Social TV Partnership

NBC isn’t the only TV network tapping Twitter for fall season hype.

Fox and Twitter have entered into a partnership to promote Fox programs through tweeted video clips and enable the network’s advertisers to use Twitter’s ad platforms for promotion.

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