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Archives: March 2013

Twitter Ad Revenue Expected To Reach Almost $1 Billion In 2014 (Most Of It From Mobile) [REPORT]

Market research company eMarketer has raised its forecast for advertising revenue on Twitter, with the firm predicting $582.8 million in ad spending on Twitter in 2013 and $950 million in 2014.

This is an upward revision from a previous report that forecast $800 million in ad revenue for Twitter by 2014.

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Blogs Still Rank Higher Than Twitter For Shaping Consumers’ Opinions

Technorati’s 2013 Digital Influence Report, culled from responses from more than 6,000 influencers, 1,200 consumers, and 150 top brand marketers, contains many fascinating nuggets of modern-day marketing insight.

The most important is this: where brands are currently spending in the digital space is not fully aligned with how and where consumers are seeing value and being influenced.

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Twitticisms: Funniest Tweets Of The Week

Our Wednesday series Twitticisms is back, featuring the jocular jests and witty wisecracks of Twitter’s funniest.

Cue the laugh track:

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An 8-Step Social Media Marketing Strategy For Brands [INFOGRAPHIC]

If you’re a brand getting started with social media, it can quickly get overwhelming. Platforms such as Twitter and Facebook come with a pretty steep learning curve – certainly when used for business marketing – and to maximise return on investment it’s essential that you implement a winning strategy.

For starters, you’ll need to empower the right employees to manage your social channels, sharing responsibility and goals. You must learn to listen to your audience, using specific metrics to analyse feedback and success. You’ll need to position yourself as an authority within your field, identifying the one thing that separates you from your competitors. And, perhaps most importantly, your brand needs to be human, as social media is very much about people – not logos.

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The Superstars Of Social Media [VIDEO]

Did you know that teenybopper music superstar (and worldwide global irritant) Justin Bieber has more followers on Twitter than the entire population of Canada?

Yep. Bieber’s more than 36 million Twitter fans means that essentially everybody from the Canadian’s homeland has signed up to be a willing participant in the Terminator-like unstoppable rampage of the pint-sized monstrosity, with a couple of million extra folks from around the globe thrown in on top.

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Does Someone At Twitter Have A Number Fetish? Twelve More Archive Languages Released

Though they’re still not offering LolCat or Esperanto to its available options, Twitter has added some additional languages to its archive selection.

And curiously, they’ve added the same number of languages this time around. Does someone at Twitter have a number fetish?

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Twitter Focused On Building Global Town Square (And Dodging IPO Questions)

Twitter’s CEO is great at dodging IPO questions – so great, in fact, we’ve coined a new term: Costolo’d.

It means openly and unapologetically refusing to answer a question no matter how hard one is pressed. It isn’t elegant and it doesn’t even ATTEMPT to evade, it’s a bold (and mildly mocking) reiteration of whatever was said just before even though it so very obviously does not answer the question at hand.

Want to know when you’re being Costolo’d? Read on!

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FireMe Shares Tweets That Could (And Probably Should) Get You Fired

By now you should be WELL aware of the perils of social media and the fact that what you post could cost you your job, but apparently this is still news to some folks.

Well, fear not, uninitiated – FireMe! is here to show you the error of your ways. Just hope you see (and delete!) the offending posts before your boss does.

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Check Out The First ‘Tweaser’ Of The Upcoming Wolverine Movie

New twords invade the Twitterverse all the time. Many are annoying, but some are pretty clever . . . like “tweaser.”

What’s a Tweaser? A Twitter-teaser, of course. And we wonder if they won’t be the next big thing on Twitter (for movies, that is).

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Which Social Media Marketing Tactics Drive The Most Engagement? [STUDY]

In less than a decade social media has established itself as a powerful marketing tool for brands of all shapes and sizes in every major country across the planet, but which strategical tactics drive the most engagement for these businesses? Which social marketing methods deliver the best results, and which nuts are proving the hardest to crack?

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