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Archives: June 2013

How 5 Top Brands Are Using Twitter To Drive Sales [INFOGRAPHIC]

How are brands using Twitter to drive sales?

Etsy proactively boosted traffic by encouraging all of their sellers to connect their shops to Twitter by adding the Tweet and Follow buttons to their stores. Bonobos used an exclusive Twitter sale that pushed followers to “flock to unlock” by sharing an offer, which was released after a certain number of retweets. And Paramount Pictures used a Promoted Trend to alert Twitter users of a sneak preview of the film Super 8, followed by a second Promoted Trend to keep the conversation going.

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Social Media Increases Office Productivity, But Management Still Resistant, Says Study [INFOGRAPHIC]

46 percent of workers say that their productivity has greatly or somewhat increased because of social media use in the office, and more than one-third (37 percent) say that they could do their job better if their organisation’s management was more on-board in the use of social tools in the workplace.

Social media means business: big business. So why are so many big businesses still seeing it as the enemy? Ipsos and Microsoft surveyed almost ten thousand information workers across 32 countries and discovered that 34 percent of respondents believed that their management underestimates the benefit of social media in the workplace, even though two in five employees believe social tools encourage more collaboration and 31 percent say that they would be willing to spend their own money on a tool if it made them more efficient at their job.

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Gary Vaynerchuk Creating A Talent Agency For Vine Stars

According to Fast Company, legendary brand consultant and author Gary Vaynerchuk is launching a talent agency for the stars of Vine.

No, this is not a June Fools’ joke. Read on for the details.

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“The Tweet Hereafter” Documents People’s Final Tweets

For the morbidly curious, “The Tweet Hereafter” documents the final tweets of notable or newsworthy people who have passed away.

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Why Social Media Marketing Is Just Like Baseball [INFOGRAPHIC]

“There’s no crying in baseball,” said Jimmy Dugan, the character played by Tom Hanks in A League Of Their Own.

There’s no crying in social media marketing, either. Or, at least, there shouldn’t be, but trying to generate a successful return on investment on platforms such as Twitter and Facebook has left many a marketer weeping in the dugout.

Conversely, batting your campaign out of the park can leave you – and your clients – jumping with joy.

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Social “Meow”-dia, As Explained By Cats [INFOGRAPHIC]

Seeing as the Internet is the reign of cats – from Grumpy Cat to Kitler to the cat that started it all, I Can Has Cheezburger’s Happy Cat – it’s only fitting that cats should be the ones to explain what social media is.

And that’s just what Avalaunch Media has created. Check out the infographic below, which describes every major social platform in the context of cats.

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ContentGems And HootSuite Announce Partnership

Content curation platform ContentGems has been operating under the radar for several years, focusing on cultivating a customer base and nurturing a quality product.

Now the power tool is flying boldly into the Twitter ecosystem with a partnership with HootSuite, as well as a major expansion of the ContentGems revenue model.

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Tennis: The Twitter Connection [INFOGRAPHIC]

The 2013 Wimbledon Championships started yesterday, and with Roger Federer, Rafael Nadal, Maria Sharapova and home favourite Andy Murray all in action, it wasn’t long because tennis was dominating Twitter’s Trends.

Indeed, many of the game’s top players are active Twitter users, with tens of millions of followers combined, but what can the micro-blogging social network reveal about them?

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How To Get Your Social Media Fix In Just 60 Minutes A Day [INFOGRAPHIC]

How much time do you spend using social media?

If you’re anything like what’s increasingly becoming any other normal person, the answer to this question is two-fold: one, you’re using it a lot, and two, the time you’re spending on these channels is getting bigger all the time.

And if you’re using platforms such as Twitter and Facebook for business, as well as personal, you’re probably almost always using social media. So… how do you find the balance?

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Tune In To The #NBADraft This Thursday, June 27 On Twitter

With the NBA Final going to the Miami Heat, who beat the San Antonio Spurs 4-3 in the best-of-seven series to secure their second-consecutive NBA Championship, basketball fans are looking to Thursday to see how the 2013 NBA Draft goes down.

The best place to catch the action? Twitter.

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