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Archives: August 2013

Twitter Hires Former Ticketmaster CEO As First Head Of Commerce

Twitter has hired Nathan Hubbard, former CEO of Ticketmaster, in a new role as its first head of commerce, reports Bloomberg.

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8 Tips For Managing A Social Media Crisis [INFOGRAPHIC]

The key word in social media is social.

As such, it’s a two-way game. Brands and businesses that use channels such as Twitter and Facebook to simply broadcast their message rarely get the sort of results they would expect. Fans and customers want and demand to be heard, and brands that carefully nurture these relationships benefit from higher engagement levels, boosts in website traffic and sales, strong word of mouth marketing and customer loyalty.

But sometimes, despite our best efforts, things go wrong. So what do you do when the worst happens?

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63% Of Brands Have Multiple Twitter Accounts, Compared To 7% In 2011

Recently, we looked at data from Brandwatch that surveyed 253 top brands in the U.S. and U.K., discovering that two thirds had multiple accounts on Twitter.

Let’s take a closer look at that stat, below.

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A Roadmap To Social Media Maturity For Any Brand [INFOGRAPHIC]

If you’ve ever managed social media for a brand from the ground up, starting with identifying target users and enacting social listening procedures, through constructing targeted content and optimizing its distribution, you know that there is a continuum through which you travel to reach social media “maturity” for that brand.

The infographic below provides a roadmap to follow for taking a brand through each stage of the social media marketing process.

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MTV VMAs Dominate Twitter TV Rankings With 19 Million Tweets And 90% Share [STATS]

Did you watch the MTV Video Music Awards?

Things got pretty crazy. Gaga, Miley, Kanye, Justin, Katy. Seems like everybody was trying to outdo the artist before them, and where else to talk about that spectacle than Twitter?

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The Web Presence Optimization Cycle [INFOGRAPHIC]

Maximizing the time and effort you spend on digital marketing, from social media to SEO, involves heeding the optimization cycle of Internet publishing.

The infographic below visualizes the steps to web presence optimization with the goal of helping you reach organic search success.

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The 5 Most-Tweeted-About Moments Of The 2013 MTV VMAs

Yesterday afternoon, Twitter unveiled an insight-packed recap of the 2013 Video Music Awards’ performance on social media.

Overall, almost unbelievably, last year’s VMAs had a peak at 98,307 tweets per minute (TPM), whereas this year’s peaked at 306,100 TPM during Miley Cyrus and Robin Thicke’s controversial performance.

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Social Media User Demographics: Kids Are From Facebook, Adults Are From Pinterest [INFOGRAPHIC]

News flash: different generations use social media differently.

Indeed, while 81 percent of teens and 72 percent of adults are active on at least one social networking site, teenagers are far more likely to use Facebook (94 percent) than older users (67 percent), whereas folks aged 19 or over are 15 times more likely to be active on Pinterest than 13-18 year-olds.

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How To Build Your Audience On Social Media [INFOGRAPHIC]

Did you know that a recent study showed that 80 percent of marketers say that social content has been a primary factor in generating exposure for their business?

So, here’s the million dollar question: how do you build your followers and fans on platforms such as Twitter and Facebook?

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MTV Video Music Awards’ Social Radar Captures The Event’s Social Media Buzz

Didn’t catch MTV’s 2013 VMAs last night?

The network’s innovative Social Radar hub has been tracking all the social media buzz around the event, including tweets, Vines, Instagram photos and videos, and articles from mtv.com, so you can catch up from your own device.

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