Further to my article about the changes on HootSuite earlier this morning, an email I’ve just received announces their plans for Ow.ly Pro, which will allow publishers to use their own vanity URLs on the HootSuite platform.

Get on the list for “Ow.ly Pro,” which will give you the ability to bring your own vanity URL for branding and style points and be among the first to get your URLs shortened — just the way you want.

The more perceptive amongst you will have noticed that this sounds very much like Bit.ly Pro, which charges a hefty $995 per month for a similar feature. If HootSuite undercuts this and improves their statistical system, this could get very interesting.

(Signup for more information about Ow.ly Pro here.)