AllFacebook InsideFacebook InsideMobileApps InsideSocialGames SocialTimes LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

Huggies Launches TweetPee, A Twitter-Based Sensor For Diaper Changing

Brazilian parents just got a new gadget to add to their parenting arsenal: TweetPee, a sensor + Twitter-based alert Huggies has rolled out in Brazil.

A sensor gets attached to the baby’s diaper, and when it perceives an increase in humidity it sends a tweet out to the parent’s Twitter account to let them know the baby needs to be changed.

The tweet notifications also connect to a mobile app that keeps track of the number of diapers used, so parents can make sure they’ve always got a full stock. And if not, they can order new packs online from the app.

Check out the spot for TweetPee (it’s only in Portugese) below:

As one YouTube commenter pointed out, the baby might be tempted to pop the sensor into his or her mouth. And is it not disturbing to any parent to have a WiFi-enabled gadget affixed to their child around the clock?

The device is only available in Brazil right now – would you buy one if it was for sale here?

Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now!