AllFacebook InsideFacebook InsideMobileApps InsideSocialGames SocialTimes LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

Skip The Sales Pitch When Tweeting Your Articles

There’s nothing more hated than a pushy salesman on Twitter. So avoid going overboard trying to “sell” your online story to garner engagement. Instead, says Will Scott, CEO of Search Influence, hone in on the concepts your stories stand for.

“People won’t typically ‘like’ your product. They’re going to like ideas, emotions and causes for which your product may stand,” said Scott.

Sara Wilson, a senior editor for The Huffington Post, suggests skipping the headline altogether when constructing a related tweet. “Make it personal. Tweet a question, a joke, a hint of what’s to come,” she said. “Make it conversational; it should not seem like it’s coming from a bot.”

Get more strategies in 9 Ways to Get More Comments, Tweets and Likes for Your Story.

Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now!