Your business is only as strong as it roots. And if you’re using social media to market your services, then it’s essential that you dig deep.

Product ratings and reviews, customer support, lead generation and brand awareness are four key areas that, implemented correctly, will allow brands of all shapes and sizes to use platforms such as Twitter and Facebook to boost website footfall and drive sales.

So, here’s the most important question: is your company ready to grow?

This infographic takes a closer look at why your social media roots are so important, providing hints and tips for maximising expansion and exposure.

(Source: Vertical Measures. Social media image via Shutterstock.)