When you’re looking to raise awareness of your exciting new startup, drive website traffic to your business website or let everybody know about your incredible new products and services, one of the most effective ways to do this is to tap into existing sources of online influence.
These folks, be they celebrities, recognised authorities, activists, insiders or journalists, can often instantly raise the profile of a brand (or, if things aren’t so hot, instantly damage its reputation) and, if the influence is strong enough, are a cost-effective and powerful way of putting your business on the map.
This visual from Traackr looks at the many faces of influence, with tips on how to engage them to your advantage.
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