The benefits of using platforms such as Twitter and Facebook in marketing campaigns for businesses of all sizes are well established, but putting that into practice takes knowledge and experience, as well as effort, dedication, and, most importantly, time.

Success in social media isn’t something that happens overnight. As the old adage says, it’s a marathon, not a sprint, and organizations looking for shortcuts and (especially) advice from self-pronounced gurus are often left scratching their heads in bewilderment.

This infographic (created by Voltier Digital, but showcased on the blog of Scott Monty, head of social media for Ford) takes a closer look at how five very-different brands are rocking social media.

(Source: Scott Monty. Top image credit: Skovoroda via Shutterstock.)