The short answer?

Yes.

But if you need more detail, this infographic created by Column Five Media for MDG Advertising provides a very thorough look at the ROI of social media.

Key takeaways:

  • 73% of companies plan to increase their social networking through Twitter (77% YouTube, 75% Facebook)
  • 96% of CMOs are starting to look beyond sales and web metrics when gauging the value of social media campaigns
  • 76% of businesses are using social networking for business objectives, and 55% of them increased their social media budgets in 2011

(Source: MDG Advertising.)