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Posts Tagged ‘Amazon.com’

Amazon’s Ad Business Outweighs Twitter’s [STUDY]

New research published by eMarketer this week reveals that Amazon’s advertising business is bigger than Twitter’s.

Amazon has ramped up its advertising strategy in recent years, and now its seeing the benefits – and possibly leaving another ad newcomer, Twitter, in its dust.

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Amazon Launches @Author On Twitter, Connecting Readers To Writers

Those new to Twitter often see the authors they love as just a tweet away – but are soon disappointed at the lack of response to their 1001 questions, usually because said author is too inundated with a steady stream of @mentions to respond to any of them individually.

Amazon is trying to cut out the noise on Twitter and give readers a platform to connect to the authors they adore in a meaningful way. Announced on Thursday, Amazon’s @author program allows readers to tweet questions to authors using their Kindle – and actually get a response.
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