Any good social media strategy goes beyond what your brand does, and takes a look at what your competitors are up to. When it comes to finding success on Twitter, it’s all well and good to map out your content strategy and metrics, but in order to really excel you’ll have to incorporate serious, on-going competitor analysis into your plan.
There are plenty of tools out there that can help you do this. They’ll measure your brand’s share of voice, how engaged your competitor’s audience is, the sentiment surrounding your competitor’s tweets… but most of them cost a pretty penny – which many small and medium businesses simply don’t have.
If you’d still like to take a look at what the competition is doing on Twitter, but you don’t want to spend a ton on monthly or annual software subscriptions, we’ve put together some strategies you can use – for free.