Have you ever contacted a business on Twitter to complain about their product or service?

Many of us have because of the public nature of the tweet. The potential for a tweet to “go viral” and spread like wildfire around the Web and be seen by countless other potential customers encourages the business to not only respond positively, but to use the opportunity to go above and beyond.

Smart companies use these opportunities to create positive buzz. Not so smart companies contact your JOB and try to get you in trouble.

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