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Posts Tagged ‘content marketing’

LinkedIn, Twitter And Facebook Still Dominate B2B Social Marketing, Says Study [INFOGRAPHIC]

Business to business (B2B) social media marketing has always been a harder nut to crack than its business to consumer (B2C) counterpart, and a new study has suggested that marketing departments refusal to embrace new social channels might be one reason why.

While more B2B marketers are using social media sites than ever before, Facebook (83 percent), Twitter (80 percent) and LinkedIn (80 percent) are far and away the platforms of choice for the majority of brands, with YouTube (61 percent) and Google+ (39 percent) rounding out the top five.

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Play The Social Content Marketing Game To Win Visibility, Leads And Sales [INFOGRAPHIC]

A recent survey revealed that content marketing is the number one driver of leads for B2B firms, and brands looking to invest in social media, blogs, email and article marketing should ensure they’re following three simple rules to maximise their return.

1. Product original content
2. Share this content through your marketing and PR channels
3. Generate visibility and leads to win

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74% Of B2B Content Marketing Is Done On Social Media [INFOGRAPHIC]

Content marketing is a great way to engage your audience and tell a compelling brand story. It’s also primed for social media.

This infographic explores how business-to-business (B2B) companies use content – such as tweets, blog posts and newsletters – to promote themselves on- and off-line.
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