Posts Tagged ‘freemium’
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Remember when you had to get invited to gmail? It was THE email to have for a short period of time because of that little marketing gimmick. And then folks were given limitless invitations and snagging access wasn’t quite so special any more.
Well, App.net – or ADN as the cool kids call it – is now doing something similar, with the same goal in mind: ratcheting up its desirability and giving membership a boost.
But will it work?
Twitter has come a long, long way in 2009, maturing from a simple status updating service to a fully-fledged news broadcasting system that is as pivotal and informative to the global media as it is to the general public. The social network is now arguably the hottest thing on the internet as we move into the heady days of 2010.
As any network grows, it’s forced to change and adapt. Here are five predictions I’m making that we will see on Twitter in 2010.
Twitter Will Start To Become Profitable
Twitter’s deals with Microsoft and Google in 2009 mean that a good chunk of money is finally hitting their bank accounts. Other features they’ll add in 2010, including premium accounts for businesses (see below), improved metrics and a deeper (and billable) integration into television and other mainstream media, will ensure the pot never runs dry.
It won’t be huge in 2010, but I would expect $150-250m in profit by the end of the year.
(If they’re not making at least $100m in clear profit, my gut tells me they’ll be bought.)
The Difference Between Media And Social Media Will Continue To Blur
I’ve written about this in some detail before, and we already saw significant evidence of this in 2009, but as the newspaper industry is forced to adapt a ‘live or die’ attitude to survive the difference between old and social media will blur to a point of invisibility. Already many major newspapers (The Telepgraph, New York Times, The Guardian and, yes, amazingly, The Daily Mail) are seeing and capitalising on the value of internet-appealing editorials and reportage, be that in the form of using Twitter (and other networks) to break and share news first, or through good old-fashioned link bait.