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Posts Tagged ‘Generation Y’

More Than 70% Of Under 35s Research, Post And Talk About Brands On Social Media [STUDY]

More Than 70% Of Under 35s Research, Post And Talk About Brands On Social Media [STUDY]

More than seven out of ten millennials (internet users aged between 15 and 34, aka Generation Y) consult, react to or post about products and brands on social media, with almost two-thirds saying that positive – and negative – experiences shared by others impact their purchase decisions.

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Is Twitter Turning Us Into Narcissists?

Is Twitter turning us all into narcissists or is there something else at work here? There is – and that something is our need to feel important and the fact that narcissists on Twitter would be narcissists with or without the social network.

Feeling important is a fundamental human need. We get this need by joining clubs, obtaining leadership positions, accomplishing big things and so on. Twitter is another outlet for that desire to feel special and should not be confused with narcissistic behavior . . . or should it? Read more