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Posts Tagged ‘how brands use twitter’

How Brands Use Twitter [INFOGRAPHIC]

Did you know that 97 percent of top brands are using Twitter in 2013, compared to just 62 percent in 2011?

Last week we looked at data from Brandwatch that surveyed more than 250 leading brands in the U.S. and UK, discovering that two-thirds had multiple accounts on Twitter, more than half (57 percent) had switched the tools they used to tweet in the last year and that firms in the States tweeted significantly more than their counterparts across the Atlantic.

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How The World’s Top Brands Use Twitter [STUDY]

97 percent of the world’s largest brands used Twitter in 2013, tweeting on average 30 times per week, predominately for broadcasting and engagement purposes, reveals a new study from social media monitoring company Brandwatch.

The survey analysed 253 top brands from the U.S. and the UK, monitoring the type and frequency of activity, why brands are using Twitter, which tools they’re using and the size of their social teams.

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