How many times in the past six months have you read or heard someone reference the phrase “paid, owned, and earned”?

I’d venture to say that the answer is more than you can count on your hands (and maybe even your feet as well!). In this post, I’ll explore the evolution of social media marketing that eventually led us to the paid, owned, earned trifecta, and I’ll dive into a few brands that have found success employing it.

Read more