Social media comes with a pretty steep learning curve and, certainly for brands and marketers, if you’re not careful it can quickly consume an enormous amount of your time.

And while excelling on these platforms does take work, if maintaining your presence on Twitter and Facebook is eating into your productivity everywhere else then you’re never going to get the results that you’re anticipating. That’s a sliding scale that can quickly lead to frustration, apathy and burnout – before you know what’s happened, you’ll be asking yourself: is social media all hype?

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