Did you know that a recent study revealed that 44 percent of U.S. companies have acquired a customer through Twitter?

Sales professionals have been using technology to both open doors and close deals with consumers for a lot longer than you probably think. The invention of the printing press back in 1440 revolutionised the world, and the telephone (1870), computer (1960s), widespread adoption of email and the internet (1990s), Google (1996) and social media (2000s) have each played a massively important role in how brands market their products.

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