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Posts Tagged ‘Social Media’

Social Media Experts Lead Interactive Online Event

Social Media Experts Lead Interactive Online Event

Beginning February 18th, experts in the social media space will share their insight through a series of webcasts and interactive online sessions. Taking place over the course of six weeks, Social Media 201 will help those who are familiar with social media boost their personal or business-related online presence with easy-to-follow sessions.

Each week registrants will be invited to tune into a live webcast, taught by experienced marketing professionals including Geoffrey Colon, Group Marketing Manager, Social Media at Microsoft/Bing Ads, and Kayla Green, Digital Strategy Director at Saatchi & Saatchi. Webcast topics include “10 Habits of Highly Successful Twitter Users”, “Harnessing the Power of Image Driven Platforms” and “Social Media and Mobile”.

For a limited time, Mediabistro is offering 25% OFF the online event with code LOVEMB. Register before 2/14/14 to redeem this offer!

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Hands-On Social Media Training for Beginners

Social Media 101In our Social Media 101 boot camp, you'll determine the social media sites that matter most to you, based on personal and professional goals. Starting May 13, you will learn the best practices for using Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram and Tumblr, along with complete personal profiles on each site. Register today!

Four Essential Tips To Repurpose Your Content So It’s Tweet-Friendly

One major hurdle businesses face when starting out with a social media marketing plan is coming up with great content… over and over again. Because of the real-time and always-on nature of Twitter and other social networks, there’s a lot of pressure for companies to provide consistently valuable information to their audience, day in and day out.

This can lead to content fatigue, and eventually giving up on social media altogether. After all, who has the time to blog and tweet every single day?

One way you can avoid burning out is by repurposing your content on Twitter. You don’t have to come up with brilliant tweets that entice your audience over to your blog or landing page – you already have these tweets. It’s just a matter of unlocking them from the content you’ve created elsewhere.

Here are five tips for repurposing content on Twitter so you can reach a wider audience with assets you already own.

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Deep Dive Into Social Media Platforms In 2013 [INFOGRAPHIC]

L2 Think Tank’s Social Platforms 2013 study, covering 247 brands across 15 different social platforms, offers a deep dive into the current moment in social media.

Insights include the ROI of social media vs. more traditional marketing tactics like paid search and email; the performance difference of Instagram video and Vine; and engagement levels on Twitter vs. Instagram vs. Facebook and more.

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The A To Z Guide To Social Media

Forsythe Technology’s senior communications manager Matthew Royse recently assembled a very handy A to Z Guide to Social Media.

We were impressed with the effort, as well as the content, so we included some highlights below – plus a few additions of our own.

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How Do B2B Companies Use Social Media For Marketing? [INFOGRAPHIC]

Business to business (B2B) companies face unique challenges and opportunities on social media. So how are they capitalizing on Twitter, Facebook and other networks to market their products and services?
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How Are Companies Using Social Media For Customer Relations Management? [INFOGRAPHIC]

Social media is often talked about a a great marketing tool, but it can be equally powerful when it comes to customer relations management (CRM). Here’s how top brands are using Twitter, Facebook and other networks to develop strong relationships with, and gather data from, their customers.
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How Will Social Media Impact The Presidential Election? [INFOGRAPHIC]

Have you been tweeting about the US elections? If so, you’re part of the 39 percent of US adults who use social media to discuss politics. So how is all of this online political activity affecting the presidential elections?
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39% Of US Adults Have Engaged In Political Activity On Facebook Or Twitter [STUDY]

Politics has permeated social media, from Twitter town halls to political parody accounts. But just how politically active are social media users?
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Six Keys To Standing Out On Twitter [INFOGRAPHIC]

With over a billion tweets sent every 72 hours, it’s hard to be noticed on Twitter. Unless you’re a celebrity, you’ve got to work hard to get your profound thoughts in front of more than a handful of tweeps. So how do you do it?
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The Secret Service Wants You To Alert Them To Suspicious Twitter Activity

Shortly after the third presidential debate, the secret service made a not-so-secret announcement to the world that it was looking very closely at any suspicious activity or threatening messages sent on Twitter. And they want your help.
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