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Did you know that 79 percent of Inc 500 CEOs and 30 percent of Fortune 500 CEOs have an active presence on at least one social network?
Twitter leads the way, commanding a healthy 50.3 percent share amongst chief execs, ahead of LinkedIn (47 percent) and Facebook (45 percent), with Google+, as usual, taking home the wooden spoon (12.1 percent).
It’s a no-brainer. CEOs and other business leaders who show that they both understand and embrace modern technologies set a fine example to their workforce and their consumers. Plus, they’ll position themselves to be better informed about what social media can do for their organisation and whether their employees are using these tools productively (or simply wasting time).
So why is study after study showing CEOs being so frustratingly reluctant to get on board?