In just a few years social media has revolutionised marketing for many businesses, and these channels have quickly become an important communication tool for brands of all sizes, as well as a lucrative (and cost-effective) way to raise awareness and drive website traffic.

But which social network is right for you, and your brand? If customer communication is your primary goal, should you focus on Twitter? What about brand exposure – which social platforms best tick that box? Is Facebook your best choice for pushing customers towards your website? And what about SEO?

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