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Posts Tagged ‘social media demographics’

Women Dominate Social Media [INFOGRAPHIC]

Women Dominate Social Media [INFOGRAPHIC]

Did you know that women use social media more often and in more ways than their male counterparts?

What if I told you that more women use Facebook, Tumblr, Pinterest, Instagram and Twitter than men – men dominate on LinkedIn, and that’s it – and that they’re more likely to use social media sites several times each day?

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Facebook, Twitter, Instagram, Pinterest, LinkedIn: 2013 Social Media Demographics [STUDY]

Facebook, Twitter, Instagram, Pinterest, LinkedIn: 2013 Social Media Demographics [STUDY]

18 percent of online adults in the U.S. now use Twitter, reveals new data from Pew Research (which we covered in part yesterday), compared to 71 percent who use Facebook and 17 percent who use Instagram.

But who are these people? Are they male or female? What about race and age? Are they graduates? How much do they earn, and where do they live?

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Latest Data Suggests Twitter (Not Facebook) Is Now The Young Person’s Social Network [STUDY]

Latest Data Suggests Twitter (Not Facebook) Is Now The Young Person's Social Network [STUDY]

Since way back, one thing about Twitter, certainly compared to other social networks, has always been true: Twitter is for older users.

Not old people – no social network has really cracked that particular nut, although LinkedIn is trying its darnedest – but older users than other social platforms, certainly Facebook, which has typically been seen as more appealing to teenagers.

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U.S., Europe, Asia, Middle East, Africa, Latin America – Social Media Growth Worldwide [INFOGRAPHIC]

U.S., Europe, Asia, Middle East, Africa, Latin America - Social Media Growth Worldwide [INFOGRAPHIC]

Did you know that nearly 1 in 4 people worldwide will use social media in 2013, and that by next year, two billion users globally will log on to platforms such as Twitter, Facebook, LinkedIn and Instagram?

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Social Media User Demographics: Kids Are From Facebook, Adults Are From Pinterest [INFOGRAPHIC]

News flash: different generations use social media differently.

Indeed, while 81 percent of teens and 72 percent of adults are active on at least one social networking site, teenagers are far more likely to use Facebook (94 percent) than older users (67 percent), whereas folks aged 19 or over are 15 times more likely to be active on Pinterest than 13-18 year-olds.

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Demographics Pro Offers The Equivalent of Nielsen Ratings For Twitter

Skillful social listening is all about tuning into your audience and adjusting your social strategy according to your followers’ and prospects’ interests, affinities, and demographics.

Demographics Pro, by the folks at Schmap, offers deep insight into your Twitter following that can have a major impact on the effectiveness of your social marketing efforts.

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Is Google+ Really More Popular Than Twitter? The Data Seems To Say So, But… [STUDY]

For many years now, two things have been constants in the world of social media. One, women are more active users of social networking sites and platforms than men. And two, Facebook and Twitter are the two most popular social channels – always in that order – for both sexes.

Well, part of this is still true – there are more female participants of all the major social media sites in the U.S. than men with just one, obvious exception, and that’s LinkedIn.

But as for Facebook vs Twitter? Increasingly, the data is suggesting that it’s Google+ that is actually the second most-popular social network in the USA, and Twitter ranks fourth overall amongst that key female demographic.

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Facebook, Twitter, Pinterest, Instagram – Social Media User Demographics 2013 [INFOGRAPHIC]

Who is the average Twitter user?

According to the latest social research, it’s an 18-29 year old minority woman who lives in an urban area. Overall, 16 percent of online Americans use Twitter, with the micro-blogging social network scoring favourably with women, Hispanics and African-American users.

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U.S. Moms More Active On Twitter, Facebook Than Generation Xers [STUDY]

An incredible 94.5 percent of all mothers in the U.S. are internet users, estimates eMarketer, versus 75.7 percent of the total population, putting moms at the very top of the “must-target” list for digital marketers.

Indeed, more than eight in ten of these women use social media sites one or more times per month, with 25.3 million U.S. moms on Facebook and 5.7 million on Twitter.

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Social Media 2013: User Demographics For Facebook, Twitter, Pinterest And Instagram [INFOGRAPHIC]

Those good people at the Pew Research Centre recently updated their annual look at who is using social media, discovering that 16 percent of U.S. internet users are now active on Twitter, with the social micro-blogging network continuing to be popular with black and hispanic users, adults aged 18-29 and folks who live in urban areas.

But what about some of the other major social platforms? Aside from Twitter, who exactly is using Facebook, Pinterest, Instagram and Tumblr?

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