Have you heard? Everybody is using social media. With more than one billion Facebook and 218 million Twitter users logged on to the service on a regular basis worldwide, the opportunities for brands to attract, engage and convert prospects into customers have never been richer.
But not all businesses are the same. And for financial advisors and other professionals in that space the rules of the road are perhaps not as clear as they are for more customer-facing industries, such as retail. It’s fantastic that you want to use social channels to support your financial business, but where do you begin? More importantly, what does and does not work?