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Posts Tagged ‘social media restaurants’

Twitter Influences Same-Day Revenue More Than Facebook And Email [REPORT]

Twitter Influences Same-Day Revenue More than Facebook

New research from Boston-based restaurant social media company Privy demonstrates that people on Twitter are more interested in being influenced to spend money.

From tracking how effective their clients’ online marketing campaigns are at driving in-store revenue over two years, the Privy team found that Twitter surprisingly outweighs both Facebook and e-mail marketing in actually leading to sales.

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The Top 20 Fast Food Brands In Social Media [INFOGRAPHIC]

With more than 20 million Facebook fans and a million follows on Twitter, fast food chain Subway has one of the largest social audiences on any restaurant in the world. But more than this, Subway issues more retweets than any other restaurant brand, and responds to 54 percent of their incoming tweets in 15 minutes or less.

This strong approach to customer support ranked Subway as the top restaurant brand in social media, finishing ahead of McDonald’s and Taco Bell.

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