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Posts Tagged ‘social media users’

Facebook, Twitter, Pinterest, Instagram – Social Media User Demographics 2013 [INFOGRAPHIC]

Who is the average Twitter user?

According to the latest social research, it’s an 18-29 year old minority woman who lives in an urban area. Overall, 16 percent of online Americans use Twitter, with the micro-blogging social network scoring favourably with women, Hispanics and African-American users.

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How Are We Using Social Media? [INFOGRAPHIC]

Did you know that between 2011 and 2012, time spent on social media increased by some 30 billion minutes, representing a year-on-year increase of 37 percent?

But, according to one study, while Facebook, Twitter and Pinterest remain popular with users aged 30 and over, it’s the formerly niche social platforms such as Reddit, Github and DeviantArt that can boast the highest representation amongst the important 18-29 demographic.

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Social Media 2013: User Demographics For Facebook, Twitter, Pinterest And Instagram [INFOGRAPHIC]

Those good people at the Pew Research Centre recently updated their annual look at who is using social media, discovering that 16 percent of U.S. internet users are now active on Twitter, with the social micro-blogging network continuing to be popular with black and hispanic users, adults aged 18-29 and folks who live in urban areas.

But what about some of the other major social platforms? Aside from Twitter, who exactly is using Facebook, Pinterest, Instagram and Tumblr?

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The Women Of Social Media [INFOGRAPHIC]

Social media has always skewed favourably towards female users. Indeed, a recent study from the Pew Research Center discovered that female usage of social media sites well exceeds that of men. Moreover, women are typically more active on these channels, too.

So what does this mean for marketers?

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How People Use Social Media Around The World (And What This Means For Marketers) [INFOGRAPHIC]

Did you know that in the U.S. Facebook and Twitter are the most effective social networks for brands targeting business to consumer (B2C) channels?

Chinese users are three times more likely than Americans to make a purchasing decision based on user-generated content on social networks (for example, comments), 35 percent of Irish users access social networks via their smartphones and, in the UK, one-fifth of all Facebook users earn more than £50,000 per annum.

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The 10 Most Common Social Media Personality Types – Which One Are You? [INFOGRAPHIC]

Did you know that 36 percent of people surveyed in a recent poll admitted to posting TV or movie spoilers onto their favourite social media sites?

What if I told you that one in ten social networkers have been unfriended due to their prolific posting of political content, one in four Facebook users intentionally post status updates that are so vague that their friends are compelled to ask for more detail, and that almost a full quarter (24 percent) of young men admit to creeping on an ex’s social media profile at least once a month?

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The 12 Most Annoying Types Of Social Media User [INFOGRAPHIC]

Taste is, as they say, very much a matter of taste.

For the same reason that you can’t tell somebody what they should find funny, exciting, scary or (dare I say it) erotic, what any one person finds annoying can often be something of complete indifference or even a source of absolute joy for another. And vice versa.

Of course, on social media, we see a little bit of everything. And we meet every kind of person. So, it lays to reason that we are going to stumble across people who, perhaps through no fault of their own (and, other times, with actual intent) we find annoying.

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Facebook, Twitter, Pinterest, LinkedIn – How Much Money Do Social Media Users Make? [INFOGRAPHIC]

Did you know that almost one in five (17 percent) of Twitter users earn more than $100,000 per annum?

That’s the findings from a new survey from Compete, who used their internal demographic data to track the income breakdown of the top six social media sites.

Perhaps not all that surprisingly, LinkedIn users rated amongst the most affluent, with 27 percent commanding an annual income of more than 100K, which was beaten only by… Google+.

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The Four Major Types Of Social Media Users [INFOGRAPHIC]

You might think you’re a unique snowflake, but you’re not: at least not when it comes to your social media habits.

This infographic has identified four major types of social media consumers, defined by their interests, economic status, knowledge of tech and more.
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