Posts Tagged ‘Social TV’
If you think back four or more years – when netbooks were all the rage and Avatar had just made it’s 3D debut on the silver screen – you might remember a pretty iconic set of TV commercial. They featured chiseled models singing tunes like “Mellow Yellow” and a gaggle of screaming girls who love their comfy sweater. They were Gap commercials, and they simply dominated our TV sets.
Since then, Gap has been pretty quiet on the TV front – until now. The clothing company is going full throttle this Fall with some brand new commercials, and a pretty massive Twitter tie-in.
Yesterday afternoon, Twitter unveiled an insight-packed recap of the 2013 Video Music Awards’ performance on social media.
Overall, almost unbelievably, last year’s VMAs had a peak at 98,307 tweets per minute (TPM), whereas this year’s peaked at 306,100 TPM during Miley Cyrus and Robin Thicke’s controversial performance.