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Posts Tagged ‘twitter business’

Will There Be A Twitter IPO In 2013?

Back in May, we shared Twitter CEO Dick Costolo’s disavowal of any notions that Twitter would be going public any time soon.

But that was seven months ago.

And investors are starting to speculate: will we see a Twitter IPO in 2013?

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Twitter Facts And Figures For Businesses And Brands [INFOGRAPHIC]

Did you know that a recent survey showed that people are 25 percent more likely to buy a product that they would be proud to own if it has social media buttons next to it? Conversely, the same study revealed that users are 25 percent less likely to buy an embarrassing product if it’s placed anywhere near a social sharing tool.

Of course, this conflict presents something of a problem for brands. Used well, social media can empower businesses of all shapes and sizes, allowing them to reach vast audiences and shift huge amounts of product. Used poorly, and it’s going to have the exact opposite effect. Egg? Meet face.

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Financial Firms Still Prefer Twitter To Facebook, Says Report [STUDY]

Twitter has maintained its position as the most popular social networking site for U.S. financial institutions, says a new study.

In its Social Media Leaders report, Corporate Insight discovered that at the end of 2011, some 92 percent of the financial companies tracked had a presence on Twitter, up from 51 percent in 2010.

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Twitter Ad Revenue Tipped To Reach $540 Million By 2014 [REPORT]

Twitter will see $226 million in ad revenues in 2012, showing growth of 83 percent on last year’s total of $139.5 million, predicts market analytics firm eMarketer.

Over the next three years, eMarketer expects Twitter’s growth in ad revenue to remain solid, but slowly taper off, with the social networking platform targeting $399.5 million in revenue next year and $540 million in 2014.

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87% Of UK Businesses Will Invest More In Social Media In 2012 [REPORT]

A new report from the Royal Bank Of Scotland (RBS) has revealed that medium to large-sized businesses are betting on social media to play a significant role in their marketing plans next year, with almost nine out of ten corporations saying that they will maintain or spend more on their social media budget for 2012.

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67% Of Small Business Owners Won’t Invest In Social Media In 2012 [INFOGRAPHIC]

In recent weeks we’ve seen a lot of information analyzing how small businesses are using Twitter and Facebook, sometimes with conflicting results. For example, while some studies suggest that just 10 percent of small businesses are using Twitter, others are reporting that 60 percent are finding Twitter effective for marketing and customer engagement.

Well, brace yourselves, as this new study from SocialStrategy1 and OfficeArrow is going to make those waters even murkier, as it suggests that while 88 percent of small business owners believe that platforms such as Twitter and Facebook do or will impact their bottom line, a full two-thirds (67 percent) won’t be making additional investments in their social media marketing in 2012.

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Only 10% Of Small Businesses Use Twitter As Part Of Their Marketing Strategy [INFOGRAPHIC]

Social media has been instrumental in changing the way that brands and businesses of all sizes implement their marketing strategy and connect with customers, and channels such as Twitter and Facebook can deliver just as much (if not more) value for independent, mom and pop businesses as they can for national and international brands.

Of course, it’s one thing to use social media, but quite another to use it effectively. So how have independents fared in building their online presence?

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Small Business Owners Prefer Facebook And LinkedIn To Twitter And Google+, Says Survey [STUDY]

The social media revolution is well and truly upon us, but some small business owners are still struggling with integrating these tools into their marketing and sales campaigns.

Social media marketing firm iContact polled more than 1,000 small business owners on how they used and rated Twitter, Facebook, LinkedIn, Google+ and Groupon. Facebook led all platforms by approval, but one in four of the businesses surveyed don’t use social media at all.

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Twitter Revenue Projected At $1.2 Billion In 2016

Twitter’s business model has been pegged to generate $1.194 billion in revenue in 2016 on net margins of 25 percent, says a new report.

The analysis, published on SharesPost and written by Candlestick Advisors, also predicts $166 million in revenue for Twitter in 2011 and $329 million in 2012, but is dependent on seeing some early success from Twitter’s largely unproven ad platform.

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More Shrinkage In Twitter Eco-System As HootSuite Acquires What The Trend

HootSuite, the company behind the popular social media dashboard of the same name, has acquired What The Trend, a web-based service that provides user-defined explanations of the top Trending Topics on Twitter.

Following a $3m funding round earlier this month, HootSuite has been on a bit of a buying run of late, with the purchase of What The Trend following recent acquisitions of Twapper Keeper, TwitterBar and Swift App.

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