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Posts Tagged ‘Twitter vs Facebook’

Mobile VS Desktop: Social Sharing Is Dominated By The iPhone, Facebook, Twitter & Pinterest [STUDY]

Sharing information on the social web is a trend that is already hugely significant and growing both in size and importance all the time. But which devices are people using to share information, and to where?

Over a 30-day period, ShareThis monitored more than six billion desktop and mobile social signals, comparing the nuances between sharing behaviour on both platforms. And the results? The iPhone is the most social of all devices, and mobile sharing is dominated by Facebook, Twitter and Pinterest.

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Facebook, Twitter And Pinterest All Dwarf Google+ For Social Sharing [INFOGRAPHIC]

Using social media platforms to both login to websites and share content has become a web standard and, increasingly, something that pretty much all of us do on a regular basis.

But which social networks are leading the way? New data from Gigya has revealed that while Facebook continues to dominate, it faces significant competition from Twitter in the social sharing space, where Google+ hardly registers at all.

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Marketers Spending More On Facebook, LinkedIn Over Twitter, Pinterest, Says Poll [STUDY]

Where is your company investing in social media over the next year?

According to a new survey by The Creative Group, more than six in ten (62 percent) of marketers say that they expect their firm to increase their spend on Facebook marketing in the coming 12 months, compared to slightly less than half (48 percent) for Twitter.

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OMG! Illiterate Twitter Users Are Driving English Language Evolution, Says Study [INFOGRAPHIC]

Twitter users are the least literate internet users in social networking, reveals a new study from Brandwatch and mycleveragency.

However, while users of Twitter are prone to misspelling words and leaving out punctuation altogether, certainly more than their counterparts on Facebook and Google+, they’re also part of an evolution in English language that is re-shaping how we communicate online.

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Instagram VS Vine – Which Short Video App Is Right For You? [INFOGRAPHIC]

Last week we took a look at why Facebook-owned Instagram’s new video feature is no legitimate threat to the future of Twitter’s increasingly popular Vine, although there are some notable differences between the two platforms.

For starters, Instagram’s audience is a lot bigger. Indeed, it’s about ten times the size of Vine, with 130 million users all set and ready to go with the new video feature, compared to Vine’s 13 million. Yep, Vine has Twitter behind it, but Instagram has Facebook, so it’s still got a considerable edge when it comes to usage and growth.

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Brands Growing Faster On Twitter Than Facebook [STUDY]

It appears that Twitter may bring a smaller, but more active, audience to brands than Facebook does.

A new study from social advertising and analytics startup Optimal examined data from 4,330 brands to determine whether each brand’s Twitter or Facebook following outpaced the other. The results are definitely interesting.

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Twitter Expected To Earn Just 2% Of Global Mobile Internet Ad Revenue In 2013 [REPORT]

Google earned more than half of the $8.8 billion spent worldwide by advertisers on mobile internet ads in 2012, giving the search giant a 52.36 percent share of global ad revenue.

This year, both the global mobile ad market and Google’s share therein is expected to almost double, with eMarketer forecasting mobile internet ad revenues of $8.85 billion for Google in 2013 from $15.82 billion overall, far ahead of second-placed Facebook, which is tipped to earn $2.04 billion (12.9 percent share).

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Is Google+ Really More Popular Than Twitter? The Data Seems To Say So, But… [STUDY]

For many years now, two things have been constants in the world of social media. One, women are more active users of social networking sites and platforms than men. And two, Facebook and Twitter are the two most popular social channels – always in that order – for both sexes.

Well, part of this is still true – there are more female participants of all the major social media sites in the U.S. than men with just one, obvious exception, and that’s LinkedIn.

But as for Facebook vs Twitter? Increasingly, the data is suggesting that it’s Google+ that is actually the second most-popular social network in the USA, and Twitter ranks fourth overall amongst that key female demographic.

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Apple Is Twitter’s Everything [VIDEO]

In his 1:1 at All Things D this week, Twitter’s CEO was asked about his (Twitter’s) interactions with other tech companies. Are they friends?

Spoiler alert! No.

But Apple is different, Apple is . . . Twitter’s everything.

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Facebook Copies Twitter Again With Verified Profiles and Pages

First Facebook swoops in and steals Instagram away from Twitter and then it hijacks Twitter’s hashtag and now it’s targeting the blue tick – THE BLUE TICK!

Stay calm.

We expect it will re-envision groups as chat rooms some time in the future and start wearing similar clothes and other Single White Female-style things.

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