A survey conducted by the Dubai School Of Government (DSG) has revealed the extent to which social media is impacting the Arab world, increasingly proving itself as a valuable force for entrepreneurs and businesses.

The DSG polled close to 5,000 social media users in Bahrain, Kuwait, Saudi Arabia, the UAE, Lebanon, Oman, Egypt and Jordan, and discovered that almost nine-in-ten (86 percent) believe that social media empowers entrepreneurs through branding and marketing, tapping into wider markets and raising entrepreneurial spirit within enterprise.

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