Need a little weekend reading?
We’ve compiled our top ten Twitter stories of the week, which includes a look at the state of Twitter 2013, tips on how to create perfect social media posts, a visual that addresses why smart social marketers must think mobile first, the latest numbers on how recruiters are using social media and your guide to building the ultimate Twitter profile.
Here are our top 10 Twitter stories of the week.
Twitter launched on March 21, 2006, and things were never the same again. Some 170 billion tweets have been sent and exchanged since those early days, and Twitter now boasts more than 200 million active users and an increasingly important presence in the mobile social space. Accordingly, Twitter, Inc has become a viable business, too, with more than 900 employees and an estimated value of at least $10 billion.
“Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away,” wrote acclaimed French writer Antoine de Saint-Exupéry and, in many ways, he could have been taking about social media, albeit close to a century before its existence. You see, the perfect post on a platform like Twitter is often as much about what you leave out as what you say. Not only because of the hard and fast 140 character limit, but also because of the desire for efficiency and clarity of prose. And when you consider that each of your posts will also need a clear call to action, excellent punctuation, sufficient retweet space and a shortened URL, the area reserved for your message – that is, what you’re actually trying to say – has to be very concise indeed. Which means it has to be perfect. Every single time.
Did you know that 60 percent of Twitter’s 288+ million users access via mobile at least once per month, and many do so multiple times each and every day? Mobile isn’t coming soon – it’s already here. Mobile users exchange content twice as often as their desktop counterparts. Moreover, they’re 66 percent more likely to retweet, share three times as often on Pinterest and far more engaged on Facebook.
The results of the 6th annual Social Recruiting Survey from social recruiting platform Jobvite reveal that LinkedIn is unsurprisingly recruiters’ top resource for vetting candidates, with Twitter coming in third to Facebook’s second.
How do you build the ultimate Twitter profile? Start by getting your images and design in place. Use a bold, dynamic wallpaper with a strong sidebar, an eye-catching header image and a unique profile picture. Complete your bio in full. Maintain a healthy ratio of followers to the people that you’re following. Don’t use systems that automate Twitter for you – do the work yourself. And pay close attention to trends and the everyday pulse of Twitter – find out what’s happening, and get involved.
Deleting tweets is a controversial practice, but does have its uses – and now former Twitter engineer Pierre Legrain has created an app to let you do so in an organized fashion. “Spirit for Twitter” enables Twitter users to schedule their own tweets to be deleted. Here’s how it works.
Social media? What’s that all about? Well, when you really think about, it isn’t half as complicated as many of us (ahem) like to make out. In fact, here’s the big reveal: you already know how to do it. Essentially, it’s all about applying the basics. The everyday things you learned way, way back that helped get you ahead in your “real” life. You know, the things you learned back in school.
Google is poised to rake in a colossal $38.6 billion in online advertising revenues in 2013, equating to a third of all revenues tallied from the ten biggest online advertisers, which is expected to reach a total of some $117.6 billion in 2013, up from $104 billion last year. Twitter ranks ninth amongst the top online advertisers, with its estimated $600 million in online ad revenues this year accounting for just a half percent share of the overall market.
As part of Zócalo Group’s Research & Analytics team, one question I frequently hear from clients during discussions of content optimization is that of the “best” time of day to share content. And, a quick look at the hundreds of Google search results on queries about the “best time to Tweet” or “optimal time to post on Facebook” reveals that this question is asked by plenty of brand marketers looking to curate and amplify a relevant, engaging owned presence on social. But, is there really ONE, singular, all-encompassing answer to this larger, more critical question of building the most engaging content? Can there be? Instead of a hard and fast rule around just the best time to post, I’d actually suggest considering a framework of variables in order to optimize social content for the best potential engagement.
Why do we follow small brands on Twitter? According to one new study, more than seven in ten small to medium-sized (SMB) business followers on Twitter do so to receive updates on future products, and 70 percent retweet content they liked from SMBs, reports eMarketer.
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(Twitter image via Shutterstock.)
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