Need a little weekend reading?
We’ve compiled our top ten Twitter stories of the week, which includes a study that provides a wealth of tips on how to get more retweets, suggestions on what you should never tweet on Twitter, 10 effective ways to increase your Twitter followers, news that Twitter and Pinterest are challenging Facebook for their slice of the social sharing space and the latest social media active user statistics for the top networks.
Here are our top 10 Twitter stories of the week.
Want more retweets? Sure, who doesn’t, right? Well, here’s what you need to do. Use hashtags – in fact, the more the merrier. Always include a photo with your tweet, as it helps you stand out. Exclamation marks at the end of a sentence can pay dividends, as can actually asking for your followers to retweet your message. And if you really want to sit back and enjoy the spoilers, consider tweeting ALL IN CAPITAL LETTERS.
The information you consume on Twitter is a product of the people you follow, so the content flow is completely controlled by you. The author’s recent conversation with a potential new Twitter user was a good reminder to be constantly conscious of the tweets you’re contributing to the firehose.
Increasing your Twitter follower count is not a science, nor does it need to be your top focus for your activity on the network. But it can be constructive to examine your Twitter practices to gauge whether they’re in line with what’s considered ideal.
While Facebook continues to dominate social sharing, with four in every ten shares attributable to Mark Zuckerberg’s giant, its slice of the pie is decreasing as it faces growing competition from Twitter and Pinterest.
2013 was kind of a big deal for social media, certainly when it comes to monthly active users (MAU).
Twitter’s direct message (DM) system has always been a little bit, well, rubbish – it has few features and also a strange 160-character limit that confuses a lot of newcomers. Good news! As of yesterday the platform has had a small upgrade, as you can now… wait for it… send and view photos within DMs.
Did you know that the fastest-growing demographic on Twitter is the 55-64 year-old age group? What if I told you that YouTube reaches more 18-34 year-old U.S. adults than any cable network,that 93 percent of marketers use social media for business or that social media has overtaken pornography as the number one “activity” on the web.
Twitter has once again released the “Golden Tweets” of the year, a designation that carries more weight than just the number of retweets – although that stat is how those tweets earn the title. But the emphasis is on the impact the Golden Tweets had on millions of people around the world, because after all, a retweet implies that a tweet had an effect on you.
Social media? It’s never been more important to look good. This is especially true if you’re a college student with an eye on securing a top job when you graduate – 37 percent of employers now use Facebook to pre-screen applicants, and 92 percent of recruiters use or plan to use social media for recruitment.
People trust product and brand recommendations from other people more than they trust traditional media or advertising channels, and friends and family recommendations on social media channels, particularly Facebook, are trusted most of all.
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(Twitter image via Shutterstock.)
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