Need a little weekend reading? We’ve compiled our top ten Twitter stories of the week, which includes how almost all employers now use social media to screen job applicants, where in a tweet you should place your links, why your Klout score is important, how marketers are using Twitter and a new milestone for Twitter as Lady Gaga passes 15 million followers.
Here are our top 10 Twitter stories of the week:
If you’re on the lookout for a new job, social media channels such as Twitter, Facebook and LinkedIn are a fantastic way to find employment – a recent study showed that 43% of Londoners are now using these platforms to hunt for work. But it’s very much a two-way street, as employers are also increasingly using social media to screen prospective candidates during the hiring process.
Most people assume that links belong at the end of a tweet. You write a headline or description of the link, and paste it into the tweet right at the end. However, research from Dan Zarrella of HubSpot suggests that this is not necessarily the case; in fact, you’ll get more clicks if you don’t put your link at the end of your tweet.
If you’re new to Twitter and haven’t heard of Klout, you will soon. Klout is the gold standard for measuring your influence on Twitter. But why does everyone talk about Klout like it’s the holy grail of who’s who in the Twitter-verse? Here are a few reasons why Klout is important to Twitter, and why it should be important to you.
Lady Gaga has become the first user to reach 15 million followers on Twitter, accumulating her latest million, whom she refers to as her Little Monsters, in just 28 days.
Advertising on social media platforms has quickly become a big business – Twitter’s revenue has been projected as high as $1.2 billion for 2016, mostly on the back of ads, and social ad spending across the industry is expected to reach $8 billion by 2015. This infographic from Flowtown looks at how social advertising is reaching new heights.
If you’ve been on Twitter for any length of time, you’ll know that simply sharing links isn’t enough to really engage your followers. You’ve got to be interesting, stand out from the crowd, and make them want to listen to you. And one of the best ways to start is by asking questions.
Social media marketing firm iContact polled more than 1,000 small business owners on how they used and rated Twitter, Facebook, LinkedIn, Google+ and Groupon. Facebook led all platforms by approval, but one in four of the businesses surveyed don’t use social media at all.
Don’t want to see Twitter’s Promoted Tweets in your timeline? Thankfully, the solution is just one click away.
In a beautiful infographic, self-professed “geek of maps” Eric Fischer (@ENF) has created a complex web of the language of tweets. Showing each language in a different color, Fischer has mapped which language is tweeted where on a glow-in-the-dark style map of the world. Check it out below.
A number of websites have offered various ways to crunch your Twitter profile data into an attractive and easily-digestible visualization (a recent example being Visual.ly, who we featured back in July), and now Vizify is the latest to get in on the action with their Twitter-analyzing application, Tweetsheet.
Also this week:
- A new study has shown that using Twitter and Facebook makes a “significant difference” to a political candidate’s election chances
- Twitter is testing a new design for Twitter.com
- Klout has changed the algorithm they use to measure influence
- Stumbleupon drives more traffic referrals than Twitter and Facebook… combined
- When is the best time to tweet?
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