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Twitter Acquires TV Analytics Provider Trendrr

Another link in the daisy chain between Twitter and TV: Twitter has acquired New York-based Trendrr, which provides TV networks, publishers, and media agencies with tools to track social TV engagement.

Trendrr CEO Mark Ghuneim wrote in a statement,

“Having sat at this intersection of TV and social media for years, we’ve analyzed data from lots of platforms. What makes Twitter uniquely compelling among these platforms is its connection to the live moment — people sharing what’s happening, when it’s happening, to the world. We think we can help amplify even stronger the power of that connection to the moment inside of Twitter.

Curatorr, our Twitter certified product, will work with media companies, marketers, and display ecosystem partners to create compelling user experiences – continuing to pursue our initial charter of focusing on the real-time aspects of TV and media.

We intend to honor existing partner contracts for Trendrr.TV but we do not plan to establish new ones going forward.”

Most likely, the acquisition is related to the social TV ratings system Twitter and Nielsen will be rolling out this fall.

With last month’s global launch of Twitter TV Ad Targeting, and the more recent testing of a potential new “TV Trending” feature, Twitter seems like it’s gunning for social TV sector dominance, and doing a bang-up job.

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